• Developed and led a high-performing business analytics team focused on delivering data-driven insights and solutions• Building a modernized BI infrastructure to streamline reporting and decision-making processes• Implemented a fleet optimization tool to effectively balance equipment supply and demand across various markets• Implemented a PO optimization tool to land equipment in the most financial desirable locations and improve results• Created a dynamic pricing engine that leverages competitive data and internal factors for optimal rate determination• Designed a strategic solution to maximize ROI on equipment sales through tailored channel distribution• Enhanced the annual planning process by incorporating detailed Cap Ex goals for better financial management• Introduced an automated Cap Ex purchasing system to drive profitability, growth, and equipment replacement objectives

• Established a data science discipline within the organization • Built a fleet optimization product that integrates into our core analytical solutions

• Responsible for overseeing the organization's execution toward meeting analytical goals• Collaborating with senior management to achieve the company’s overall pricing strategy• Direct ongoing analytics projects and built a team of analysts

• Responsible for developing and maintaining tools and analyses to better implement pricing strategy • Monitor ongoing company progress towards goals and proactively report results with recommended course corrections to management• Built relationships with business stakeholders to improve our analytical product

• Developing, analyzing, and maintaining new pricing systems and financing terms to match our business goals• Set forecasts for sales used in supply chain, developing and maintaining new pricing structure nationwide, and reporting on other various ad hoc requests