Kyle Mcmahan Email & Phone Number

New York, New York, Us

New York, New York, Us

New York, New York, Us

NFP is a leading property and casualty broker, benefits consultant, wealth manager, and retirement plan advisor that provides solutions enabling client success globally through employee expertise, investments in innovative technologies, and enduring relationships with highly rated insurers, vendors and financial institutions.

Clients Include:• Oaklore Distilling Co.• Stomio Inc.• Smith & Young Realty• MotusWorks• SidelinesApp• The Charlotte Observer

Charlotte, Nc, Us

• Developed, organized, and executed strategy for all marketing campaigns, product launches, branding, and acquisitions• Acted as marketing tactical lead and implemented content and marketing strategy for company rebrand and IPO• Built and implemented marketing process and guidelines for newly merged company• Established company marketing and campaign calendar to ensure cross-functional alignment and support of corporate tenets and revenue goals• Oversaw content and creative acquisition work that produced a substantial increase in new customers and incremental spend• Developed and executed branding strategy for 15+ third-party manufacturers, increasing product catalog by more than 1000 SKUs• Built and managed an award-winning team of content creators and marketing managers withzero turnover

Charlotte, Nc, Us

• Developed, organized, and executed strategy for all marketing campaigns, product launches, branding, and acquisitions• Managed the content team, providing assignments, feedback, and career development• Responsible for segmentation and targeting of customer groups• Absorbed 40% increase in campaigns while streamlining GTM and creative processes• Developed marketing goals, implemented A/B testing, and reported success metrics & key takeaways• Managed estimates, advertising spend, and budget

Charlotte, Nc, Us

• Developed and implemented cross-platform marketing and advertising campaigns for more than 20 in-house and third-party brands• Established and managed brand identities and guidelines• Managed eCommerce content, from homepage to product description pages and CTAs• Wrote marketing collateral for print, web, email, and social channels• Worked with stakeholders to ensure campaign vision was consistent across all platforms

Charlotte, Nc, Us

• Created website content, email campaigns, brochures, press releases, ads, trade show signage, and social posts• Developed and implemented cross-platform marketing and advertising campaigns• Organized and formatted marketing assets with graphic designers and web team• Streamlined the creative process with briefs, templates, and workflow process changes

Greenville, Sc, Us

• Wrote and edited dynamic copy for content pages, newsletters, emails, blogs, and print ads• Developed and outlined advertising and marketing campaigns for more than 50 clients• Performed detailed keyword research to identify market trends • Optimized website content to ensure ranking on the first page of search engines• Collaborated with the creative team in assessing needs, developing concepts, and designing assets

Raleigh, Nc, Us

• Planned, organized, and oversaw marketing promotions for CBC radio station events • Gained new audiences and corporate sponsors through a number of different strategies• Managed and created content for the station's social media sites

Raleigh, North Carolina, Us

• Published investigative stories and content regarding N.C. State University and Raleigh area• Outlined article and feature ideas, managed the website and social media accounts• Paper circulation: 20,000