Digital Content Writer
Current- Wrote ad campaigns that included TV scripts, radio scripts, billboards, display ads, Meta ads, and direct mail- Performed SEO audits and provided recommendations for sitemaps, keywords, metadata, and structured data by using tools such as SEMRush, Google Analytics, Google Search Console, and Moz- Functioned as script supervisor during productions- Managed content migration for new sites using the WordPress Gutenberg editor, Advanced Custom Fields, and Yoast SEO - Audited internal social media and implemented a strategy that increased total views while improving engagement on Instagram, LinkedIn, and TikTok