Kyle Roche Email & Phone Number

Stamford, Connecticut, Us

Marketing leader for Harman International's automotive division (Car Audio, Connected Car, and Connected Software/Services) valued at over 5 billion- Responsible for global marketing team’s operations, growth strategy, team creation/expansion, as well as P&L approval- Own, develop, and manage the global marketing budget for Harman Automotive- Drive upstream product strategy and positioning for connected car offerings resulting in 29% YoY growth in 2023 auto segment- Partner with industry leaders (CarPlay, Android Auto, Spotify, Dolby, etc.) to offer holistic technology solutions to our customers- Collaborate on marketing campaigns/events (CES, Harman Explore, Auto Shows, etc.) with customers to drive value and brand awareness for technology brands- Created over 4 unique training platforms for partners to drive education and value at all levels of the sales organization- Produce multi-channel go-to market plans that can be successfully rolled out global- Author consumer insights documents that identify competitors and market trends in connected technology space-Partner with key stakeholders to create over 20 successful digital marketing programs in 2023-Manage NASCAR and IMSA motorsports sponsorships

Stamford, Connecticut, Us

Manage product growth of Harman’s multimedia systems in Toyota and Lexus vehicles globally valued at $500 million+- Create holistic in-car product strategy for Toyota and Lexus; launching over 25 new systems in 4 years- Function as team lead on all vehicle multimedia presentations with Toyota and Lexus-Partner with industry leaders (CarPlay, Android Auto, Spotify, etc.) to offer holistic technology solutions- Develop thorough go-to-market plans for new technology launches with Toyota and Lexus, assuring market acceptance- Author competitive documents that identify competitors and market trends in the automotive technology space- Manage Salesforce platform; resulting in additional visibility for the global business unit- Prepare annual budgets for Harman Internationals business with Toyota and Lexus, guiding profitability globally- Drive business development and sales growth within Toyota and Lexus for Harman International globally, resulting in first ever branded audio business into Australia and Southeast Asia

Stamford, Connecticut, Us

Led product development efforts for the Revel and JBL Synthesis luxury product lines valued at $50 million+- Developed product concepts for the home technology space. Supported concepts with clear market data, defining a true need for the product.- Directed product development process that documenting all processes and motivated the team to stay on schedule- Led creation of competitive documentation, providing clear direction for product growth opportunities within business units- Prepared ROI financial business cases for all new product concepts, resulting in 5% profit increase for business unit- Designed powerful go-to-market strategies for global dealers and distributors, increasing NPI market share by over 20%- Delivered product documentation providing a clear direction for the engineering team- Constructed joint venture agreement with French engineering firm to launch first ever Dolby Atmos processor under JBL Synthesis brand

El Segundo, Ca, Us

Managed Linksys consumer networking and Wemo (IoT) business in the Americas region valued at over $350 million+- Grew Belkin’s connected home and IoT business (Linksys and WeMo) by $20 million+ year over year in the Americas- Produced annual budget for consumer networking products within the Americas region- Developed thorough go-to-market plans that were easily implemented by the sales/marketing teams- Successfully launched over 10 new products in the connected home space- Managed NPD and competitive data to thoroughly understand the competitive marketplace- Responsible for Agile product development updates and life cycle management for product category- Designed a product roadmap that aligned the region’s needs with the companies direction- Secured product placement in Wal-Mart, Target, Home Depot, Verizon, Apple, and Staples- Partnered with the global marketing team to align campaigns with product direction and positioning

El Segundo, Ca, Us

Supported the go-to-market strategies, competitive analysis, customer training, sales presentations, P&L analysis, and supply chain management for North American wireless networking business- Assisted the division manager on growing and managing the Belkin wireless networking and Wemo (IoT) business in Americas valued at $200 million+- Grew Belkin and Linksys combined networking business to 35% market share- Aided in the integration of the Linksys networking brand after Belkin acquisition

Drove business development of venture capital start up based on developing G-99 antimicrobial produce wash- Led communication and marketing efforts within restaurants, food processors, and growers space- Partnered directly with McDonald’s, Hooters Restaurant Group, Premier Healthcare, and Hela Schwarz- Successfully sold over $2 million dollars of product within the first year of the new business

Sales Representative for Manhattan Oil Company, Soundstream Electronics, Tom Tom Navigation, Second Skin Sound Deadening, and Colorado Custom Wheels. - Worked directly with Harley Davidson Chain stores, automotive distributors, and automotive dealerships in the Rocky mountain area- Successfully expanded distribution regions into Ohio, Montana, Utah, and Kentucky- Personally, secured 5 new major accounts for Just N Time Distribution

Master Of Business Administration

Bachelor'S Of Science