Passionate advocate for product development, targeting holistic success, with improvements derived from direct customer engagement and fervent following of semiconductor technology advancements and market trends.Successfully led two major product launches of next generation semiconductor automated assembly equipment which made up a sizeable majority of system sales for the company. • Instrumental in guiding the engineering team on targeted enhancements based on future product needs derived from primary customer feedback, relevant market insights, and comprehensive understanding of internal company situations and proficiencies.• Designed marketing material to highlight prominent unique selling points and value propositions while ensuring relevant messages were delivered to the appropriate audience based on interests and industry.• Coordinated with senior management across multiple departments to ensure the final product aligned with each division’s expectations and requirements. Enhanced business development and sparked revenue growth opportunities through targeted marketing campaigns aimed at niche sectors in the advanced packaging segment of the broad semiconductor and microelectronics market. • Personally led efforts to establish thought leadership via instructive webinars and technical articles relating to die bonding, wire bonding, vacuum reflow, and broader best practices for general semiconductor manufacturing processes.• Authored engaging content which subtly spoke to product value propositions while presenting interesting material at the surface level for audiences ranging from budding industry newcomers to seasoned experts. • Pioneered new revenue streams through personally crafted virtual training material that catered to the specific needs of the customer base such as growing turnover rates and rising difficulties of travel. Proved especially versatile and adaptable in the face of a set of broad responsibilities present in a small to medium sized company. • Effectively leveraged a technical engineering background together with an expansive customer and market understanding to provide insightful input on both product and company direction. • Worked closely with peers, senior management, and junior employees, prioritizing efficiency and respect regardless of role. • Demonstrated thorough understanding of global international marketplaces and cultures due to consistent interactions with regions such as the North America, EMEA, China, and Southeast Asia.