Global Marketing Manager, Technical Specialist
Current● Developed strategic product plans that encompassed development, marketing, and product life management through rigorous market investigations and continual engagement with customers and deep product technical knowledge.● Guided and managed the global marketing team to dramatically increase their efficiency resulting in the significant improvement of metrics such as “cost per lead” from the previous year.● Leveraged an engineering background to optimize marketing efforts through a refocus of materials and messaging to better suit their intended audience in Palomar’s highly technical B2B market.● Continued to maintain ownership of Palomar’s product lines while leading the marketing department furthering personal and departmental efficiency.● Drafted comprehensive, well-researched, in-depth reports to deliver to executive management focused on medium to long term marketing strategy and product roadmaps.● Maintained constant engagement with cutting-edge technology and industry advancements through attendance and analysis of technical presentations and papers provided at major industry conferences.● Conducted competitor research projects with the aim to fully detail current product specifications and performance, future development plans, and key feature overlap, advantages and disadvantages.● Overhauled department project organization to enhance productivity, improve transparency, and clarify priorities and direction.