Kyle Schaeffer Email & Phone Number

Hershey, Pennsylvania, United States

Hershey, Pennsylvania, United States

Harrisburg, Pennsylvania, United States

Idaho Falls

• Launched weekly consumer research projects such as attitude and usage studies, new or improved product/packaging concepts, and brand awareness surveys through email campaign initiatives• Analyzed raw market research data to create presentations for brand managers and marketing VP’s that told a story of actionable recommendations to define product and marketing strategies• Leveraged consumer and competitive market research projects to provide insights into growth opportunities across five brand teams, influencing the key decision making for over 70 CPG products that contribute to over $2 billion in annual revenue

Annville, Pennsylvania

• Pioneered organic social media campaign that generated a 92.8% weekly increase in website traffic• Developed and analyzed Qualtrics consumer survey to measure overall satisfaction and audit the performance of all active digital, broadcasting, and in-store marketing strategies • Formalized weekly Google Analytics reports and consulted owners on improvement strategies for social media campaigns and website optimization based on findings

Rexburg, Idaho

• Co-founded a semester long, student-run company that earned over $4,700 in revenue while gaining experience in marketing, finance and accounting, and business operations • Managed a marketing team of 6 individuals in charge of the company’s print, digital, email, social media, and in-store marketing initiatives • Generated an increase of revenue through a sports marketing campaign consisting of a media timeout and commercial at the university’s championship basketball game resulting in a ROI of 163%

Rexburg, Idaho

• Consulted with client on scope of 4-month project to improve email subscriptions, social media marketing strategies, SEO, and website optimization • Analyzed company’s Google Analytics account for website with over 5,000 monthly users • Compiled report of results and presented findings and recommendations to a board of marketing committee members • Created marketing strategies to enable the company to reach over 2,000 new customers through email subscription methods as well as over 200 new followers through social media campaigns

Rexburg, Idaho

• Participated in meetings on how to manage and improve the sports activities department• Regulated the setting up, tearing down, and general maintenance of sports facilities on campus• Demonstrated excellent people skills while conducting pregame meetings with teams and managing a variety of sports in a professional manner

Harrisburg, Pennsylvania Area

• Executed the general maintenance and upkeep of 3 distribution centers• Performed various tasks including painting, cleaning, distribution of products, etc. • Demonstrated exceptional time management skills and discipline while I performed my responsibilities unsupervised and in a timely manner

Hershey, Pennsylvania

• Prepared and provided requested food items in a timely and genuine manner• Handled and was responsible for managing large amounts of revenue on a daily basis through enhanced monetary management skills• Completed tasked such as completing orders, answering questions and resolving any concerns of the customer, and maintaining a standard of cleanliness and order while working in a fast-paced and stressful environment• Demonstrated and maintained an exceptional status of customer service at all times to provide the optimum experience for every guest.

Bachelor’S Degree, Business Management-Marketing, Spanish Minor

Activities and Societies: BYU-Idaho Marketing Society BYU-Idaho Student Activities Office

High School

Activities and Societies: Golf Team, Tennis Team, Spanish Club