Kyle Struthers Email & Phone Number

Reno, NV, US

Reno, Nevada, United States

Manager on the Best Practice Client Insights team

Reno, Nevada, United States

Senior Analyst on the Best Practice Client Insights team

Greater Minneapolis-St. Paul Area

Analyst on the Intelligent Analytics Assortment & Merchandising team specializing in Assortment Analytics.

Greater Minneapolis-St. Paul Area

• Researched and identified trends within the organization through the analysis of membership data, competition results, and in-depth interviews of competitors, Regional Coordinators, and other stakeholders
• Proposed adjustments to boundaries of competitive regions and adaptations to competition schedules and structures to account for 17% average annual growth over the past 4 years
• Collaborated with four other nationwide task force members to develop a strategic plan to prepare for expected growth stemming from climbing’s inclusion in the 2020 Olympic Games

Minneapolis

• Managed the grading of reflection assignments for a class of 65 undergraduate marketing students
• Assisted with the facilitation of in-class activities, answering of student questions, and clarifying assignment guidelines

Greater Chicago Area

• Supported eight brands in the Kimberly-Clark portfolio to measure and improve ad performance and effectiveness
• Analyzed multi-touch attribution data and proposed optimizations to creative audience personalization and targeting of online advertisements
• Created quarterly and monthly client-facing reports detailing email send performance, testing results, key takeaways, and recommendations for brands
• Performed data discovery work using social listening tools, first and third-party data, and other sources to uncover insights and support new audience recommendations
• Worked with six other interns on a cross-functional team to develop a new advertising campaign for Cottonelle

Greater Minneapolis-St. Paul Area

• Worked with Student Group Services and Graphic Design teams to rebrand student group promotional items
• Created marketing content to promote student group involvement across campus through multiple media platforms
• Created weekly newsletter emails using the Salesforce Marketing Cloud
• Led the 40-student “Street Team” that assists the marketing department with the promotion and staffing of on-campus events
• Coordinated tabling at the new student orientations throughout the summer and grew social media following by 21% and newsletter subscribers by 17% over 3 months

Greater Minneapolis-St. Paul Area

• Planned and led weekly practices for teams of 10 to 15 athletes ages 11-18
• Worked with two other coaches to design and implement comprehensive training plans to help athletes of all ability levels accomplish their individual goals
• Developed effective communication skills by communicating athlete progress to parents in person and through practice recaps in an athlete tracking system
• Coached athletes to Regional and Divisional Championship victories and top-10 finishes at Youth Nationals

Greater Minneapolis-St. Paul Area

• Designed and constructed fun and challenging new routes for climbers of variousability levels.
• Tested routes to make sure they were safe and enjoyable to climb.
• Washed and stored equipment not being used.
• Received USA Climbing Level One Routesetter Certification in September 2016

Bachelor Of Science In Business, International Business

Activities and Societies: GLOBE Buddy ProgramDean's List: Spring 2018, Fall 2018

Education record

A semester-long business exchange program with a focus on International Business and Marketing. Classes: - East Asia Markets - Global.