Kyle Tarpley Email & Phone Number

Redmond, Washington, US

People talk about data, insights, and impact, we do it. People talk about the potential impact of AI, we build things that work. Understanding and recognizing business opportunities, finding, connecting big sometimes weird data sets is often the key to success. I have built and lead an outstanding team of data scientists, researchers, and analysts focused.

Redmond, Washington, US

New York, NY, US

• Led team of 10 FTEs and 19 vendors focused on unleashing the power of AOL’s first party data to tell stories that drive advertising revenue and help advertising clients, and improving organizational process via.
• Oversaw and led development of post campaign reporting automation tool. Reduced a two-day process to 10 minutes. Three releases in 6 months.
• Oversaw and led development of data mining tool set that automated SQL query creation, data sampling, and visualization to unlock first party data sets for nontechnical user groups in sales and marketing.
• Supported key marketing initiatives with first and third party data.
• Successfully negotiated vendor contracts and managed operating budget of $700K.

Redmond, Washington, US

• Set strategy and led a team of 11 FTEs and 31 vendors with $2M operating budget focused on providing insights and proof points for sales, service and marketing teams. These were used to drive ad revenue and customer.
• Managed team of 7 Sales Analysts supporting tier one (top 110 strategic advertising clients), which represented $320M annually. Averaged 166 consultations a month. Achieved a 5% Lift in revenue vs. non-supported.
• Tier 2 Support: Managed team of three vendors focused on supporting our T2 customers with syndicated and scaled resources. Efforts were focused primarily on RFP work with 48 hour SLA.
• Primary Analytics: Managed team of two FTE’s and one vendor focused on creating scaled insights to support clients outside of dedicated T1 and T2 support. Created proactive scaled analytics decks on key audience.
• Campaign Effectiveness: Managed one FTE who oversaw three vendors supporting measurement for top clients in partnership with Nielsen and comScore. 33 studies supporting more than $14M.
• Development: oversaw development and management of internally created tool sets, and back end vendor team.

Redmond, Washington, US

• Led group of 8 analysts that partnered with account teams on creating customer centric analytics, and driving revenue for the top 80 display advertising clients across three regions, supporting $250M annually.
• Led two analysts focused on scaling analytics by providing decks on key ad products, industries and audiences. Impacted $106M in ad deals and contributed to + 23 in NSAT for supported customers.
• Supported key Integrated Solution Selling Initiative: Developed cross-platform analytics to enable audience based selling: for example, search category, social, and day in the life, which resonated well with clients.
• Developed key analytics methodology (based on ad impression logs as a proxy for usage) to include analytics for Xbox, Skype, and Ads in Apps within existing analytics offering as well as distinct new analysis for each..
• Won Circle of Excellence Gold Club award for impact on Global Agencies and Accounts business
• Recognized as Key Talent for impact on ad revenue.

Redmond, Washington, US

• Created and managed first analytics team (of three FTEs) to extend analytics capabilities to Microsoft’s display advertising business.
• Created and scaled new types of analytics including Media Mix and Top Sites, credited with millions in ad revenue wins.
• Recognized and inducted to High Potential (HiPo) employee development program.

Redmond, Washington, US

• Developed industry specific search analytics and insights used by account teams on top finance customers.
• Developed competitive landscape reports for finance vertical and methodology that was extended to all other verticals.
• Created position analysis adopted by entire search team, used to show impacts of increased bids.
• Received Gold Star award for innovation and impact on the search business.

Redmond, Washington, US

• Developed keyword lists and bid methodologies to grow revenue for top search clients.
• Key contributing member collaborating on optimization guide used to train all new Search Analysts on how to analyze and optimize their top accounts.

Seattle, Washington, US

• Implemented multi-channel corporate marketing strategies across e-commerce marketing programs including: affiliate, amazon, portal, search, and shop comparison programs driving over $40MM in demand annually.
• Created source of acquisition methodology to track online marketing customers and bring that data into the Eddie Bauer marketing db. This allowed us to understand the relative value of customers acquired in different.