Kyle Willson Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Ventura, Ca, Us

San Jose, California, Us

Manager responsible for a team of Platform Account Managers focused on Agency Holding Company, Political Agency, and client direct OneView adoption and revenue growth.-Develop and manage a team of programmatic experts responsible for training agency teams, fostering client relationships, and driving revenue via key product adoption and KPI driven optimization strategy-Oversee team responsible for supporting OneView political campaigns during 2022 election cycle, internal process & swim lane creation, and client focused onboarding plans to ensure political agencies are able to achieve their goals during key election periods-Report and track metrics for team success and focus areas-Oversee larger AHC onboarding progress and relationship health-Delegate team SMEs as cross functional experts on programmatic and OneView-Consolidate product asks across agency relationships to prioritize requests based on revenue impact via growth potential and new logo activation-Internal programmatic SME-OneView process and policy creation

San Jose, California, Us

DataXu acquired by Roku in November 2019. Support Agency Holding Company and brand direct relationships for clients activating through the OneView DSP focusing on platform consolidation and holistic marketing strategy. -Develop customized onboarding plans designed to create foundational to advanced DSP skills while meeting required client timelines-Internal leadership and advisory roles on crossfunctional training and product development teams-Create and deliver weekly, monthly, and QBR reporting for client teams highlighting growth and KPI success in platform-Ongoing client education tailored to agency needs, structure, and client brand verticals-Drive revenue to meet internal goals-Showcase opportunities to use strategic Roku products that match client goals or optimization requirements

Boston, Ma, Us

Onboard and grow clients using Dataxu's DSP through relationship building and platform training customed to each client's needs from industry and digital 101's to detailed optimization strategy creation.-Work directly with agencies and brands bringing programmatic in house-Create strategies for training and onboarding client side teams-Train and onboard client teams to DSP-Assist with planning, SLAs, and resourcing for DSP activation-Internal product feedback based on client requirements and quality of life requests-Work as Account Management for managed service campaigns activated by self-service clients-Lead QBRs showcasing successes, improvement areas, and activation progress for agency and brand teams-Train clients to leverage platform for reporting requirements

Boston, Ma, Us

Support client growth and retention as the primary client services lead for managed service business.-Oversaw small agency and brand direct programmatic account management with Dataxu using a managed service relationship-Lead sales approach for indie agencies looking for a managed service solution-Assist brands with planning for and activating in-house programmatic teams including head count, training development, best practice documentation, etc.-Guide external teams through client-facing portals-Work directly with Ad Operations team to communicate client KPIs, optimization requests, and goal achievement-Lead preparation and meetings for new campaign activation, post-campaign wraps, and QBRs-Train and onboard new team members, develop strategies for templatizing onboarding

Boston, Ma, Us

Boston, Ma, Us

End to end campaign management, responsible for performance and reporting deliverables.-Media Plan execution, campaign & flight creation-Creative trafficking and management-ROI driven campaign strategy-Pre-Sale campaign strategy with AE & AM-Work directly with Account Associate on campaign strategy-Collaborate with offshore team on optimizations, process creation, training, and reporting tasks-E2E campaign management towards customer KPIs including performance KPIs (vCPM, CPC, etc)-Reporting deliverables from DataXu and 3rd Party reporting platforms.-Ad Ops member of viewability best practices development team. -Train new team members on the DataXu platform and third party tools.

Boston, Ma, Us

Boston, Ma, Us

Ad Operations Intern primarily working with DataXu's Ford Auto team & AB InBev.-Manage and actualize weekly Ford local flights and budgets.-AB InBev campaign LDA compliance-Created weekly internal and client facing reporting for Auto, CPG, QSR brands.