- Overseeing and running with all marketing efforts in both an online and offline space. - Largely focused on transition to eCommerce space, driving increased returns by improving user journey and path to purchase. - Building out and implementation of Social Strategy, SEO strategy and Email Marketing Strategy. - Implementation and daily optimization of all paid media efforts across social with a key emphasis on Facebook, Instagram and LinkedIn Ads. - Building out of all digital… Show more - Overseeing and running with all marketing efforts in both an online and offline space. - Largely focused on transition to eCommerce space, driving increased returns by improving user journey and path to purchase. - Building out and implementation of Social Strategy, SEO strategy and Email Marketing Strategy. - Implementation and daily optimization of all paid media efforts across social with a key emphasis on Facebook, Instagram and LinkedIn Ads. - Building out of all digital assets for comms efforts through social assets, web banners and site content management. - Daily operating in WordPress, Shopify, PhotoShop, InDesign, Illustrator, Mail Blaze, Campaign Monitor, Hot Jar, Canva, PayFast, SnapScan, Zapper, Google Analytics, Business Manager, Ads Manager, Commerce Manager. Show less

Go give us a follow: https://www.instagram.com/the_shed_cpt/ Website: https://theshedcpt.co.za/ Tasked with growing the brand in an online and social sphere with the core objective of driving bums on seats week in week out. Day to days include but not limited to:- Building of responsive and user friendly website on Shopify - Weekly web maintenance including content management, updating online menus, events page, ticket sales, online bookings platform- Driving social… Show more Go give us a follow: https://www.instagram.com/the_shed_cpt/ Website: https://theshedcpt.co.za/ Tasked with growing the brand in an online and social sphere with the core objective of driving bums on seats week in week out. Day to days include but not limited to:- Building of responsive and user friendly website on Shopify - Weekly web maintenance including content management, updating online menus, events page, ticket sales, online bookings platform- Driving social media with strategic posting, focused on paid media strategy, growing the brand following, increasing customer / follower engagement with an Always On strategic approach- Product photography of all food which serves as the core content pillar along with UGC, sharing "instagrammable mouth watering foodie pics"- Running of Tik Tok account, useful for creating fun bite sized video content to be repurposed across other social channels - Integrating DinePlan and LinkTree into all digital platforms i.e Social Media Channels, Google and Website ensuring user friendly booking process - Brand Collaborations with suppliers such as Fitch & Leedes, Bacardi, Heineken, Jagermeister, Jack Black, Red Bull - Events management, running with all weekly events, driving ticket sales - Designing menus for in-store POS and loading onto site Show less

- Focused on driving new business and managing existing accounts / databases - Direct selling (TeleSales), lead nurturing, operating in SalesForce and data washing- Key outputs include bringing in new customers and upgrading of existing customers- Working closely with the Managing Partner of the business unit to increase selling techniques and strategic approach

Key Account: Samsung- Media lead reporting into Managing Director on all paid media retainer and OOS activity - Developing and executing digital and social Always On strategies, with a key focus on UX, consumer path to purchase, driving both in-store and eCommerce sales - Bringing to life strategic omni-channel campaigns across DOOH, paid media, EDMs, print, radio and TV focused on product launches across consumer electronics, TV & Audio, home appliances and wearables - Working… Show more Key Account: Samsung- Media lead reporting into Managing Director on all paid media retainer and OOS activity - Developing and executing digital and social Always On strategies, with a key focus on UX, consumer path to purchase, driving both in-store and eCommerce sales - Bringing to life strategic omni-channel campaigns across DOOH, paid media, EDMs, print, radio and TV focused on product launches across consumer electronics, TV & Audio, home appliances and wearables - Working closely with global HQ, retailers and product/brand managers for creative assets to own market share of voice and drive sales Show less

Key Accounts: Huawei, Pfizer, Sage, MTV, Nickelodeon, Comedy Central, BET, Pearson Education, Metropolitan, IAB, Tracker, ClemenGold, GetWine, University of Pretoria, Freedom of Movement, JP Markets Forex Trading, Stadio Multiversity, Namaqua Wines, Markets: South, West, East Africa, Middle East (UAE) Tasked with: - Client relationship management, driving increased quarterly billings and revenue streams - Client lead on all paid media campaigns for key accounts… Show more Key Accounts: Huawei, Pfizer, Sage, MTV, Nickelodeon, Comedy Central, BET, Pearson Education, Metropolitan, IAB, Tracker, ClemenGold, GetWine, University of Pretoria, Freedom of Movement, JP Markets Forex Trading, Stadio Multiversity, Namaqua Wines, Markets: South, West, East Africa, Middle East (UAE) Tasked with: - Client relationship management, driving increased quarterly billings and revenue streams - Client lead on all paid media campaigns for key accounts across verticals ranging from SMB to large enterprise reporting directly to the Business unit's managing director and managing partner- Key focus on performance marketing, lead gen, brand awareness and retargeting campaigns optimizing Search, Social and Display channels - Leading multiple SEO retainers with clients - Campaign / quarterly budget control and financial management - Media Buying for premium display campaigns - First point of contact with all third party publishers - Identifying new media opportunities - Operates in Google Marketing Platform, Display & Video 360, Search Ads 360 and Google Analytics- Works with Chase, Jira, Tableau, Workbook- Driving new business development, heading up RFPs and integrated in the pitch process Show less

Key Account: British American Tobacco (BAT) Key Brands: SL, GT, Madison, Ascot, Everest, Kingsport, Pall MallMarkets: Angola, Mozambique, Malawi, Zimbabwe, ZambiaTasked with: - Key focus on In-store and OOH Advertising - Key outputs; billboards, posters, cash-mats, in-store pos, vehicle branding, merchandise etc - Studio and supplier briefing- Project management and Timing plan creation for campaigns- Job Recons- Post Campaign reports and… Show more Key Account: British American Tobacco (BAT) Key Brands: SL, GT, Madison, Ascot, Everest, Kingsport, Pall MallMarkets: Angola, Mozambique, Malawi, Zimbabwe, ZambiaTasked with: - Key focus on In-store and OOH Advertising - Key outputs; billboards, posters, cash-mats, in-store pos, vehicle branding, merchandise etc - Studio and supplier briefing- Project management and Timing plan creation for campaigns- Job Recons- Post Campaign reports and evaluation- Product launch and Pack Upgrades - Managing the account's budget and monthly client billing Show less

Key Account: Pioneer FoodsKey Brands: Lipton Ice Tea, Liqui - Fruit, Ceres, Bovril, Marmite, SASKO, White Star, ProNutro, Weet-Bix, Safari Dried Fruits & Nuts, Moir's, Otees, Bokomo Corn Flakes Tasked with:- Responsible for managing various web/mobile/CRM based projects and campaigns- Digital and Social strategy development and implementation of brand portfolio- Content creation and execution of monthly social plans for brand portfolio- Drafting of campaign… Show more Key Account: Pioneer FoodsKey Brands: Lipton Ice Tea, Liqui - Fruit, Ceres, Bovril, Marmite, SASKO, White Star, ProNutro, Weet-Bix, Safari Dried Fruits & Nuts, Moir's, Otees, Bokomo Corn Flakes Tasked with:- Responsible for managing various web/mobile/CRM based projects and campaigns- Digital and Social strategy development and implementation of brand portfolio- Content creation and execution of monthly social plans for brand portfolio- Drafting of campaign budgets, CE's and retainers - Monthly Social Reporting on Facebook / Twitter Insights and Google Analytics- Post Campaign Analysis- Terms and Conditions, Winner selection and Prize management of weekly social competitions for brand portfoilioKey Campaigns:- Bokomo Corn Flakes - "Crunch Campaign" - White Star - "Miss Soweto 2015/16" - White Star - "Win Big Competition" - Moir's - "Bake Your Way to Greatness"- Moir's - "Don't just Make it, Create it" - Liqui-Fruit - "#NothingBut" - Liqui-Fruit - "Absa Cape Epic" - Weet-Bix - "Good Morning Sunshine"- Bovril / Marmite - "Full Spread Ahead" - Lipton - " Ultimate Refreshment" - ProNutro - "Wines2Whales"- Otees - "Snoopy Campaign" - Otees - "Angry Birds Campaign" - Safari Dried Fruits & Nuts - "Get Real Campaign" Show less

Completed an internship at Expresso Morning Show whereby I was tasked with executing various social media strategies and daily implementation of social content across multiple social platforms i,e Facebook and Twitter. Exposed to PR strategy implementation.