Kyle Adrian Canlas Email & Phone Number

Accounts: Adjust (India and SEA), Build (SEA), Outsized (SEA and ANZ), Ampverse (SEA), BYD (Philippines), Kia (Philippines), ACMobility (Philippines), Axelum (Philippines)

Philippines

My responsibilities in this role put me in charge of handling several tasks in different aspects of marketing which include digital, events, partnership, CRM, PR, and IMC. These are all outlets in which, I, as part of the marketing team, am responsible in using to achieve our targets in user acquisition.

Makati, National Capital Region, Philippines

To advance my skills in new and online media and explore lifestyle PR, I took on the role of a Brand Strategist and Account Manager in Bridges PR. This role gave me the opportunity to manage several teams per account handled while being main client point-of-contact, providing brand strategy, work on campaign planning and rollout, integrated marketing campaigns (working simultaneously with other agencies), pitching, influencer marketing, and large-scale event management.Main responsibilities included the following (but not limited to):- Account and project management- Development of performance and publicity reports- Strategic planning and campaign rollout- Internal coordination with media and events team, making sure all client KPIs and requirements are met- External coordination and collaborative work with suppliers (brand, agency and media partners, influencers/ambassadors)- Content development- Media and event management or support- Preparation of speakers' briefing documents for media engagements- Budgeting and tracking of account financesAccounts: Moet Hennessy Philippines, Unilever Philippines (AXE), AIA Philippines, OPPO Philippines, HSBC Philippines, Grab Philippines, MAP Active - New Balance

Makati, National Capital Region, Philippines

My role in EON expanded as an Account Executive and was awarded with my own accounts (Pru Life UK, Visa Philippines, PSBank, Samsung Corp.), being the first point-of-contact for my clients. This role put me in charge of my existing responsibilities, while adding newer ones which include media relations, high-level reporting, collaboration with other EON business units (Creatives, R&A, Digital), and budgeting, while supporting media relations and brand strategy initiatives.This role included the following (but not limited to):- Editorial and digital content development- Writing pitch letters and media seeding support- Day-to-day publicity/coverage and monthly share of voice reports- Events management (press kits, event decks, briefing documents)- Internal coordination with other business units within the agency (creatives, research and analytics, finance & procurement, and admin)- External coordination with suppliers needed for media events/engagements- Strategic campaign planning and research- PR plans as a pitch to potential clients

After my stint as an intern in EON, I’ve been promoted as a Public Relations Assistant that wasin charge of assisting a team of Account Managers who handled most of the corporate brands within the company’s PR department. This role included tasks such as campaign planning, media monitoring, editorial content development, managing events, reporting, and liaising in behalf of our clients, making sure their PR goals were met.Main responsibilities included:- Daily news monitoring- Media relations- Editorial and digital content development- Events management- Campaign planning- PR plans as a pitch to potential clients- Logistical support between client and suppliersMain accounts: Pru Life UK, Visa, Samsung Corp.Accounts supported: Aboitizland, Metrobank, Ligo, Manila FAME, MWSS, Nissan Philippines

Worked in EON's PR business unit as an intern in a team with a hybrid stream of accounts from the education, healthcare, and tech industries.Aside from desk and field work, my internship program also immersed me in internal classroom sessions led by team leads from each business unit, giving us deeper knowledge on the nature of the industry, each business unit function within the agency, and the impact communications can have for a brand in the present day.