Kyle Johnston

Kyle Johnston Email and Phone Number

Highly Experienced Digital Marketing and Business Development Professional @ LumenAd
missoula, montana, united states
Kyle Johnston's Location
Missoula, Montana, United States, United States
Kyle Johnston's Contact Details

Kyle Johnston work email

Kyle Johnston personal email

About Kyle Johnston

Digital Marketing and Business Development: •10 years’ experience in executing ad campaigns, planning branding initiatives, and managing affiliate programs • Developed and fostered a significant amount of B2B partnerships at multiple organizations that still exist today• Proficient in numerous CRM programs, ad networks, analytics tools, and Microsoft Office and Adobe programs • Solid knowledge of HTML, CSS, optimizing product data feeds, and the Amazon Marketing Services platform• Highly proficient in the execution of Affiliate, Paid Search, and Paid Social ad campaigns Business Management and Entrepreneurship:• Created MagBelt, LLC, a successful apparel and licensing company with a focus on magnetic fastening technology and received both a utility and design patent on our signature product• Launched a Kickstarter campaign for MagBelt that exceeded $550K in backer contributions • Currently manage finances, design, and all digital marketing efforts for MagBelt• Have spoken publicly at multiple events and conventions regarding entrepreneurship and digital marketing Legal and Accounting: • Conducted extensive financial health reviews for small and medium sized businesses to overhaul their accounting and bookkeeping practices to reduce overhead and non-essential costs • Drafted, edited, and revised letters of representation, notices of claim, and rebuttals to denials of liability• Wrote, compiled, and organized demand packages and complex client financial disbursements

Kyle Johnston's Current Company Details
LumenAd

Lumenad

View
Highly Experienced Digital Marketing and Business Development Professional
missoula, montana, united states
Website:
lumenad.com
Employees:
73
Kyle Johnston Work Experience Details
  • Lumenad
    Senior Account Manager
    Lumenad Feb 2018 - Present
    Missoula, Montana Area
  • Magzook
    Managing Partner
    Magzook Oct 2015 - Present
    Greater Denver Area
    • Created MagBelt, LLC, a successful apparel and licensing company with a focus on magnetic fastening technology • Launched a Kickstarter campaign that exceeded $550K in backer contributions • Currently manage finances, logistics, and all digital marketing efforts for MagBelt, LLC• Spoke publicly at multiple business events and conventions regarding crowdfunding and digital marketing
  • Blue Moon Digital, Inc.
    Senior Marketing Manager
    Blue Moon Digital, Inc. Jan 2014 - Jun 2017
    Greater Denver Area
    • Launched and oversaw the implementation of marketing campaigns for large brands such as Lane Bryant, Nautica, Dressbarn, Coldwater Creek, Kipling, John Varvatos, G.H. Bass & Co., and Diesel Jeans• Coordinated a successful year long Influencer Marketing campaign for G.H. Bass & Co. with a $20K per month budget which increased social media adoption by 40%• Responsible for over $2.5 million in annual ad spend across all clients managed, forecasting quarterly budgets, and increasing ROI by identifying and reducing commissions and ad spend for unproductive partners • Averaged 35% revenue and 55% traffic growth YoY across all clients • Learned the nuances of large ecommerce platforms such as DemandWare, Magento, Kibo, and Shopify • Earned certifications or worked with marketing platforms and analytics tools including Google Ads, Google Analytics, Facebook Ads and Business Manager, Adobe, and Visual IQ • Developed and maintained long standing relationships with a range of major affiliates, publishers, influencers, lead gen partners, and mobile geo-targeting vendors • Initiated the agency’s product feed optimization program for Google Shopping, on-boarded multiple clients, and developed a standardized feed optimization audit
  • O'Connor Tax Group
    Senior Tax Associate
    O'Connor Tax Group Jul 2011 - Jan 2014
    • Coordinated multifaceted tax resolution efforts on behalf of 150+ clients to eliminate their outstanding tax liabilities with the Internal Revenue Service and State Departments of Taxation • Drafted complex Penalty Abatement Narratives, Installment Agreement Proposals, Offers in Compromise, and consulted on corporate restructuring • Calculated Income and Expense Reports, Profit and Loss Statements, and Financial Health Overviews for clients to alleviate tax debt and penalty accruals • Saved clients hundreds of thousands of dollars in waived and abated penalties, interest, and fees through intelligent negotiations with State Revenue Agencies and the Internal Revenue Service
  • Untouchable Marketing, Llc
    Seo And Ppc Manager
    Untouchable Marketing, Llc May 2010 - Jun 2011
    Greater Denver Area
    • Developed and implemented search engine optimization strategies for a range of diverse businesses and organizations• Engaged in extensive content generation efforts to strengthen clients’ websites and enhance organic web traffic • Managed complex link building campaigns for 20+ businesses and saw large quantifiable increases in search engine page rankings and visibility• Executed 10+ Paid Search/PPC campaigns with budgets exceeding $25K per month while focusing intently on new customer acquisition, ROI, cost reduction, and creative ad sets/keywords• Conducted extensive A/B testing and analysis of programmatic ads, paid search ad sets, and the performance of multiple offers and landing pages
  • Sierra Trading Post
    Business Development Manager
    Sierra Trading Post Jun 2008 - Feb 2010
    Whitefish, Mt
    • Promoted to Business Development Manager and offered the first remote position in the history of the company • Continued to manage Sierra’s Affiliate Marketing Program with increased responsibilities including building strategic partnerships with major brands such as PayPal, Google, Runner’s World, and Field & Stream• Initiated an in-house, content marketing system to enhance SEO and increase organic search rankings on a range of product and brand terms
  • Sierra Trading Post
    Affiliate Marketing Manager
    Sierra Trading Post Jan 2007 - Jun 2008
    Cheyenne, Wyoming
    • Directed a $20+ million revenue stream and controlled a $1.5+ million marketing budget • Overhauled reporting for the program to increase focus on margin, cost and ROI per affiliate • Seamlessly consolidated 3 separate revenue channels into a larger affiliate marketing channel • Increased revenue by 20% while the company experienced 2% growth overall
  • Heritage Mint Asia
    Communications Consultant
    Heritage Mint Asia May 2006 - Jan 2007
    Hong Kong
    • Tutored non-English speaking employees in business related English • Wrote and edited stock sales letters and emails for non-English speaking employees • Greatly reduced costly communication errors between company’s employees and English-speaking partners
  • La Casa Rosa, Llc
    Property Manager Intern
    La Casa Rosa, Llc Jun 2005 - Sep 2005
    Lahaina, Hi
    • Oversaw the renting, bill collection and maintenance of a housing complex in Maui, HI• Assisted in the internal remodeling of multiple units• Directed a property wide landscaping project

Kyle Johnston Skills

Online Marketing Strategic Partnerships Affiliate Marketing Customer Acquisition E Commerce Ppc Web Analytics Advertising Strategy Business Development Sem Business Performance Management Marketing Seo Pay Per Click

Kyle Johnston Education Details

Frequently Asked Questions about Kyle Johnston

What company does Kyle Johnston work for?

Kyle Johnston works for Lumenad

What is Kyle Johnston's role at the current company?

Kyle Johnston's current role is Highly Experienced Digital Marketing and Business Development Professional.

What is Kyle Johnston's email address?

Kyle Johnston's email address is ky****@****ail.com

What is Kyle Johnston's direct phone number?

Kyle Johnston's direct phone number is +140636*****

What schools did Kyle Johnston attend?

Kyle Johnston attended The University Of Montana - School Of Business Administration.

What are some of Kyle Johnston's interests?

Kyle Johnston has interest in Politics, Snowboarding, Environment, Animal Welfare, Reading, Hiking, Camping, Science And Technology, Hockey, Lacrosse.

What skills is Kyle Johnston known for?

Kyle Johnston has skills like Online Marketing, Strategic Partnerships, Affiliate Marketing, Customer Acquisition, E Commerce, Ppc, Web Analytics, Advertising, Strategy, Business Development, Sem, Business Performance Management.

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