Kyle Johnston Email & Phone Number

Missoula, Montana Area

Greater Denver Area

• Created MagBelt, LLC, a successful apparel and licensing company with a focus on magnetic fastening technology
• Launched a Kickstarter campaign that exceeded $550K in backer contributions
• Currently manage finances, logistics, and all digital marketing efforts for MagBelt, LLC
• Spoke publicly at multiple business events and conventions regarding crowdfunding and digital marketing

Greater Denver Area

• Launched and oversaw the implementation of marketing campaigns for large brands such as Lane Bryant, Nautica, Dressbarn, Coldwater Creek, Kipling, John Varvatos, G.H. Bass & Co., and Diesel Jeans
• Coordinated a successful year long Influencer Marketing campaign for G.H. Bass & Co. with a $20K per month budget which increased social media adoption by 40%
• Responsible for over $2.5 million in annual ad spend across all clients managed, forecasting quarterly budgets, and increasing ROI by identifying and reducing commissions and ad spend for unproductive partners
• Averaged 35% revenue and 55% traffic growth YoY across all clients
• Learned the nuances of large ecommerce platforms such as DemandWare, Magento, Kibo, and Shopify
• Earned certifications or worked with marketing platforms and analytics tools including Google Ads, Google Analytics, Facebook Ads and Business Manager, Adobe, and Visual IQ

• Coordinated multifaceted tax resolution efforts on behalf of 150+ clients to eliminate their outstanding tax liabilities with the Internal Revenue Service and State Departments of Taxation
• Drafted complex Penalty Abatement Narratives, Installment Agreement Proposals, Offers in Compromise, and consulted on corporate restructuring
• Calculated Income and Expense Reports, Profit and Loss Statements, and Financial Health Overviews for clients to alleviate tax debt and penalty accruals
• Saved clients hundreds of thousands of dollars in waived and abated penalties, interest, and fees through intelligent negotiations with State Revenue Agencies and the Internal Revenue Service

Greater Denver Area

• Developed and implemented search engine optimization strategies for a range of diverse businesses and organizations
• Engaged in extensive content generation efforts to strengthen clients’ websites and enhance organic web traffic
• Managed complex link building campaigns for 20+ businesses and saw large quantifiable increases in search engine page rankings and visibility
• Executed 10+ Paid Search/PPC campaigns with budgets exceeding $25K per month while focusing intently on new customer acquisition, ROI, cost reduction, and creative ad sets/keywords
• Conducted extensive A/B testing and analysis of programmatic ads, paid search ad sets, and the performance of multiple offers and landing pages

Whitefish, MT

• Promoted to Business Development Manager and offered the first remote position in the history of the company
• Continued to manage Sierra’s Affiliate Marketing Program with increased responsibilities including building strategic partnerships with major brands such as PayPal, Google, Runner’s World, and Field & Stream
• Initiated an in-house, content marketing system to enhance SEO and increase organic search rankings on a range of product and brand terms

Cheyenne, Wyoming

• Directed a $20+ million revenue stream and controlled a $1.5+ million marketing budget
• Overhauled reporting for the program to increase focus on margin, cost and ROI per affiliate
• Seamlessly consolidated 3 separate revenue channels into a larger affiliate marketing channel
• Increased revenue by 20% while the company experienced 2% growth overall

Hong Kong

• Tutored non-English speaking employees in business related English
• Wrote and edited stock sales letters and emails for non-English speaking employees
• Greatly reduced costly communication errors between company’s employees and English-speaking partners

Lahaina, HI

• Oversaw the renting, bill collection and maintenance of a housing complex in Maui, HI
• Assisted in the internal remodeling of multiple units
• Directed a property wide landscaping project