Kyle Phillips Email & Phone Number

Canada

Toronto, Ontario, Canada

- Monitor, analyze, and respond to customer interactions on social media channels and Salesforce, generating data-driven reports for Marketing Operations, Paid Social, and executives.-Assist in developing full social media strategies including content buckets, brand voice guidelines and created monthly content calendars to align with overall studio objectives.-Managed the social media campaign for The Ordinary’s “Minimalist” out-of-home initiative, doubling Instagram & Tiktok engagement rates and earning Adweek recognition.-Assist in handling some of the most difficult and intricate customer interactions as a member of the product reactions “CARE” team.-Lead cross-functional collaboration with design and brand stakeholders to maintain brand consistency and visual identity by optimizing current processes, creating new processes, onboarding new systems and further developing brand guidelines.- Expert product knowledge on The Ordinary, NIOD, and Loopha’s entire lineup of 90+ products.

-Community management across social platforms (The Ordinary) including Instagram (3 million), TikTok / TikTok Shop (1.6 million), and Facebook (960k).-Spearheaded the revising of TextExpander prompts resulting in a 55% increase in productivity amongst all customer-facing platforms. -Developed training materials and supervised new hire teams, improving onboarding processes during peak seasons.-Engage, maintain brand voice, and develop professional relations with customers through various live channels, including social, email, phone, and live-chat.

-Manage a global editorial & support team, overseeing all projects and website operations via CMS. (WordPress)-Developed and nurtured strong relationships with referral and industry partners including Sony Music Japan & Avex Trax, managing the end-to-end partnership experience from initial outreach to program execution and performance review.-Fully utilize ‘Social Listening’ to maintain social and email channels, and create successful ad campaigns. maximizing effectiveness while adhering to a budget.-Consulted with companies interested in developing projects for the APAC region including the mobile app developer Moonactive and creative agency TWO HUSTLERS. -As of January 2015 maintained consistent monthly page impressions in the millions.

- Developed and implemented organic social media strategies across platforms, resulting in a 125% increase in engagement year over year.- Developed and nurtured strong relationships with referral and influencer partners, managing the end-to-end partnership experience from initial outreach to program execution and performance review.-Sourced UGC and influencers to drive community growth, increasing brand awareness, engagement and ultimately NPS scores. -Assist the head stylist in selecting looks for photoshoots and promotional videos, and provide support in various. day-to-day activities on location

Vaughn, Ontario

-Regularly work with Manager/District to maintain store aesthetic-Conduct proper procedures for opening and closing the store-Regularly receive commission from surpassing weekly sales goals-Process shipments, garment care clothing to company standards-Communicate with district on store performance -Monitor KPIs of sales associates, motivate them to reach personal goals-Assist in training new employees on company procedures

Creative Advertising & Marketing

Liberal Arts And Sciences/Liberal Studies

High School