Kyle Phillips Email & Phone Number

Oakville, Ontario, Canada

Toronto, Ontario, Canada

• Accounts: Shannex, Irving Oil, The Government of Nova Scotia, Oxy Acne Care, Fallsview Casino Resort & Casino Niagara
• Planned and managed Oxy Acne Care's rebrand campaign to reintroduce the brand the the next generation of teens across the USA. This campaign resulted in a 1000% increase of daily sessions on the site compared to before.
• Planned and managed the Shannex recruitment campaign for their new Moody Hall location. This campaign filled 100% of job vacancies at Shannex's new Moody Hall location, and was also able to fill job vacancies at.
• Planned and managed Irving Oil's Hometown Rewards loyalty program campaign which leveraged first party data to ensure a relevant message was always shown to users. Existing program members were shown opportunities to.

• Accounts: Enbridge Gas, Enbridge Sustain, Independent Electricity System Operator (IESO), Toronto Hydro
• Was the Lead Digital Campaign Manager on the award-winning Enbridge Gas OptUp campaign, Platinum Winner of the 2023 Vega Award for Digital Marketing - Contests & Promotions.
• Consistently improved CPA for the Enbridge Gas Home Winterproofing Program digital campaigns by 10-15% every quarter.

• Accounts: Pet Valu, ADP, Forged Gaming, TOUS Jewelry, ILSC Education Group, Luxe Wedding Cake
• Planned and managed over 500 campaigns and 6.5M+ yearly ad spend across 6 different clients.
• Helped plan and manage Black Friday campaigns, increasing paid media revenue by 256% year over year with 248% ROAS.
• Directly managed and mentored advertising students during their co-op placements.

Oakville, Ontario, Canada

• Multi-channel marketing strategy and execution for a GTA based registered charity
• Utilized integrated marketing strategy and execution to help raise over $5M to build an innovative dementia care centre through the Building Better Days fundraising campaign.
• Managed marketing for additional fundraising events including Dine out for Dementia, Dine in for Dementia, and Giving Tuesday fundraising appeals.
• Marketing for recruitment initiatives helped the HR department recruit much needed healthcare staff throughout the most difficult times of the pandemic.
• Tactics included paid search, paid & organic social, email marketing, direct mail marketing, and online and in-person events.

Niagara-on-the-Lake

• Paid and organic social media management, e-commerce management
• Planned and executed a social media content strategy for paid and organic social channels.
• Maintained the online store, added newly released products, and promoted them through email and social channels.
• Managed the Wine Club's online subscription, communications with Wine Club members, coordinated Wine Club member tastings and exclusive events, and managed inventory and shipments.

Niagara-on-the-Lake, Ontario, Canada

Toronto

• Assisted in converting 17 non-responsive websites into responsive sites by creating front-end designs and graphics.
• Designed IAB standard banner ads for advertising partners.
• Designed digital assets for responsive websites, social media pages, email newsletters and other marketing collateral.

Toronto

Accounts: Scotiabank Caribbean and Central America, SunLife Financial, Manulife Financial, Vanguard Investments Canada, Magenta Capital CorporationInternship working on marketing for financial and investment industry clients.

Bachelor Of Design, Graphic Design

Graduate Certificate, Business Management, Honours

Celia Liu Memorial Scholarship for Academic Excellence