On a day-to-day basis I am responsible for the management of all digital media executions for Cabela’s. This responsibility requires that I work closely with our digital analytics team to determine areas of optimization to drive strong return for the company (both online and offline). • Focus on driving efficient incremental ROAS• 2017: Increased incremental ROAS by 6% with flat YoY budget• 2017: Drove a $2.74 positive return on acquisition and reactivation strategies• Manage $30MM in annual digital media spend• Lead digital media Cooperative marketing efforts between Cabela’s and vendor partners • Solved for impression level tracking to prove Digital Marketing effects on offline (retail) sales

As a Junior Media Planner, I focus on the planning, insight, strategy, and implementation of media campaigns on both regional and national levels. Utilizing research skills to gather in depth targeting information, I form strategy to help our agency clients drive awareness and conversion. These campaigns focus on traditional and non-traditional media for clients within the Healthcare, Travel & Leisure, and Service industries.

On any given day, I would manage 150+ claims ranging from Comprehensive auto losses to Commercial General Liability and Business Liability. While working with defense attorneys on claims that went to litigation, I focused on the negotiation processes and determining liability. My primary goal in this position was to help those who had been affected by a traumatic loss to rebuild their lives and businesses in the most timely and effective manner possible.

- Created and edited corporate sponsorship reports- Introduced strategic partnerships between clients and sponsors- New client research- Composed prospect client proposals

- Executed and created four social media components- Managed social media efforts for multiple clients- Gained knowledge of interactive marketing trends, techniques and tactics- Expanded Juice’s social media following by 218% overall with an active audience growth of 51%- Strengthened skills in client and competitor research- Gained experience in search engine marketing and copywriting- Utilized search engine optimization and Google Analytics

- Gained experience in business-to-business marketing techniques- Managed fleet of 155+ vehicles among three competing locations- Underwrote contracts and achieved sales goals- Gained valuable experience in managing accounts receivable- Consistently scored 85-90 (out of 90) on the Enterprise Service and Quality Index