-Assisted Taiwan government to promote traffic safety game by online streaming, Youtubers marketing, Facebook Ads, PR and cross promotion.-Planed and executed marketing campaigns for other apps, including games and tools. Such as Didi Taxi from China.

-Developed and executed integrated marketing plans for branding and products, including Facebook and Google Ads, social marketing, online/ offline events, WOM and PR. -Published over 10 titles of web/mobile games. For example, trivia app "QuiThink" attracted 5M+ installs, which equal to 1/3 mobiles users in Taiwan market.-In charge of annual branding events such as Taipei Game Shows.

-Planned and executed PR activities (such as media gathering, press conferences, roadshows, etc.) to communicate brand positioning to the press and public.-Developed media materials/press kits (press release, fact sheets, pitch letters) and monitored relevant media coverage.-Experienced in various client categories: Chunghwa Telecom, Adidas, Shiseido, Japan Tobacco International, Wenée, Cathaylife, etc.