I collaborate with leaders at Ford to identify high-value opportunities to address complex problems during this exciting time in the automotive industry. Recent projects have included AI, international market expansion and restructuring, financial services, shared mobility and autonomy, and electric vehicle strategy. I work with a great team of internal consultants to drive the most impactful enterprise strategic choices facing our company.

I was a Business Design craft leader within Ford's former design thinking group, helping to drive innovative business model development in collaboration with designers and business leaders. We built a customer co-creation model to serve Ford Pro commercial fleet customers, using human-centered design and strategic consulting to identify opportunity areas and prototype new solutions. As part of this co-creation model, I led partnership engagements with leading Construction and Parcel Delivery clients.

Internal management consultant advising teams on product / market opportunities. Led cross-functional engagements in product portfolio planning, digital transformation, financial scenario planning, smart mobility, and used vehicle market.

Coordinated cross-tier media planning for advertising including national sales events and localized targeting. Modernized shopper media tactics by shifting allocation toward programmatic media buying and dynamic creative messaging.

Managed Digital Shopper Marketing budget and strategy by optimizing efficient and effective advertising performance while collaborating with analytics and platform teams to deliver personalized messaging to customers through all digital channels

Launched airplane rental company with focus on improving customer experience through digital technology and usability. Led efforts to grow customer base through digital marketing, identify asset management opportunities, and improve business operations

Designed, developed, and managed pilots for emerging whitespace opportunities in the areas of connected car, insurance tech, financial tech, blockchain, and sharing economy.

Built innovation capability within captive financing company, helping to launch six connected car products in market and develop holistic corporate strategy for portfolio innovation.

• Developed US market energy strategy for medical device startup to launch flagship product in three year phase• Focused research on consumer value drivers, product development, and strategic market analysis• Projected gross profit of $2.73M based on marketing, production, and strategic recommendations

• Developed detail drawings and discussed project scope and timeline with team.• Documented product quality defects and strategized on methods for improving projectmanagement.

• Researched alternative opportunities for Hudson Yard site, using sustainabilityprinciples such as passive daylighting and mixed retail development.• Presented product proposal to AIA New York chapter, using constructed massingmodel prototypes for time‐lapse lighting study.