Kyle Flaherty

Kyle Flaherty Email and Phone Number

Cybersecurity CMO | Tech Marketing Executive @ Tenable
Columbia, MD
About Kyle Flaherty

B2B Chief Marketing Officer (CMO) focused on capturing demand, building brands, and executing on go-to-market strategy and operations. My philosophy is simple, marketing starts and ends with the customer, and understanding how to acquire and satisfy them is our job. From software startups to publicly-traded security analytics powerhouses, my career has always been focused on building great teams who understand the customer need, which enables the business to grow.As a tech marketing executive, I've worked with early-stage startups to hyper-growth public companies changing the worlds of big data, IoT, BYOD, SaaS, open source software, network security, fraud detection, data analytics, marketing automation, and network management. Known for launching high-profile technology startups, with four successful exits, my passion is to message technology and brand an organization and build award-winning marketing teams that work in lock-step to rapidly produce demand, partner with sales, and drive measurable results to impact the bottom line.Throughout my career I've been able to implement a full-stack marketing approach with expertise in:• Marketing Strategy• Go-to-Market Implementation• Pricing and Packaging• Product Marketing• Demand Generation• Public Relations, Media Relations, Analyst Relations• SEO/SEM/PPC• Website design and development• Marketing analytics and automation• Sales enablement

Kyle Flaherty's Current Company Details
Tenable

Tenable

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Cybersecurity CMO | Tech Marketing Executive
Columbia, MD
Website:
tenable.com
Employees:
501
Company phone:
(877)-342-7222
Company email:
tenablepr@tenable.com
Kyle Flaherty Work Experience Details
  • Tenable
    Senior Vice President Marketing
    Tenable Jan 2024 - Present
    Columbia, Md, Us
    Leading a global team focused on creating momentum at every moment of the buyer’s journey in order to accelerate pipeline at every stage. Together, we:--Drive revenue through integrated marketing programs powered by digital strategies, enhanced by state-of-the art operations, and cemented via deep customer relationships.--Imagine and than execute on heavily-personalized web, regional, and channel experiences that delight our customers and partners.--Steward and advocate for a robust pipeline built through championing cybersecurity solutions that redefine industry standards.--Nurture prospects into loyal advocates, that will fuel sustainable business growth across the product lines and deliver unparalleled value to these customers.--Create and fervently protect a rewarding partnership between marketing, SDR, sales, CSM, product, and company leadership.
  • Cybereason
    Senior Vice President Marketing
    Cybereason Nov 2021 - Oct 2023
    San Diego, California, Us
    Promoted in November of 2021 to build and lead a Global Center of Excellence that includes global demand gen, global product & solutions marketing, and America's Marketing. This team aligns product marketing, solutions content, revenue & performance marketing to dominate demand generation to efficiently win the business of prospects, the hearts of customers, the trust of partners, and the eyes and ears of every Cybersecurity Defender.
  • Cybereason
    Vice President, Marketing
    Cybereason Jun 2020 - Nov 2021
    San Diego, California, Us
    Led two core teams; corporate marketing and America's marketing. Had corporate team focus on creating a world-class security brand through strategy, advertising, communications, and content. Refreshed the full brand in October of 2020 including the company's first national television campaign, global digital activations, NFL sponsorships, and more. Helped to double all relative metrics and goals within twelve months. America's marketing includes field, customer, channel, and BDR organization. Focused team on dominating the North America theatre, partnering closely with sales leadership to achieve 3X qualified pipeline and set 5 record breaking months to end 2021.
  • Nar8Tor
    Chief Consultant: Product Marketing, Demand Generation, And Solutions Content
    Nar8Tor Apr 2015 - Nov 2021
    ***PAUSED** Nar8tor is my marketing consultancy firm for technology brands that helps organizations create a full marketing plan, starting with product & solutions marketing aligning with demand generation to drive leads that convert into business.
  • Zaius
    Chief Marketing Officer
    Zaius Jan 2019 - Jan 2020
    Boston, Ma, Us
    Led a full-stack marketing team at Zaius dedicated to championing an analytics-driven go-to-market approach that not only drives company growth, but a community of like-minded marketers looking to make a difference in the lives of their customers. Intertwined product marketing and communications with global demand generation and customer advocacy.
  • Rapid7
    Vice President, Product & Solutions Marketing
    Rapid7 Jan 2016 - Jan 2019
    Boston, Massachusetts, Us
    Built, led, and nurtured a global team that included product marketing, solutions content marketing, corporate communications, and customer marketing. The team aligned to drive go-to-market launches and campaigns with a laser focus to determine market fit, tell creative stories, lead inventive demand generation, drive customer adoption, enable our sales partners, and expand our brand.
  • 21Ct, Inc.
    Chief Marketing Officer
    21Ct, Inc. Jan 2013 - Apr 2015
    Austin, Tx, Us
    As head of marketing at 21CT, oversaw the company product-market fit, product marketing, demand generation, PR, government affairs, event marketing, and more. Created a marketing team and go-to-market strategy from scratch that implemented analytics-driven marketing programs across several micro-segments following a disciplined ROI model that measured the impact of marketing activity across audiences and business objectives.
  • Ixia
    Senior Director, Marketing & Global Corporate Communications
    Ixia Apr 2008 - Jan 2013
    Calabasas, Ca, Us
    Ixia (Nasdaq: XXIA) acquired BreakingPoint Systems in August, 2012. Kyle was promoted from Senior Director of Marketing into this new role managing global marketing and corporate communications for Ixia, after the company's acquisition of BreakingPoint Systems. With Ixia, Kyle extended his marketing leadership role by creating and implementing cutting-edge, innovative, and creative communications and demand generation programs. In this role, Kyle manages a global team that oversees the overall company message and implementation of the brand across all digital properties, social networks, SEO, content creation, and lead generation through to sales.
  • Breakingpoint Systems (Acquired By Ixia)
    Senior Director Of Marketing
    Breakingpoint Systems (Acquired By Ixia) Apr 2008 - Aug 2012
    Austin, Texas, Us
    Recognized as a leader in B2B marketing, communications, and social media, Kyle manages BreakingPoint's online and offline marketing programs.Kyle manages a team that is integral to creating and implementing communications and lead generation programs for BreakingPoint including social network presence such as Twitter, LinkedIn, and Facebook, where network engineers, security researchers, QA professionals and more gather to share testing methodologies and techniques. Kyle serves as the Editor of the BreakingPoint Labs blog and a regular contributor writing on topics such as virtualization, cloud computing, cyber security, net-centric testing, server load testing and more. Additionally Kyle manages the creative and tactical implementation of BreakingPoint.com, public relations activities, SEO, industry event planning, and more.
  • Horn Group
    Vice President, Client Services & Social Media
    Horn Group 2006 - 2008
    San Francisco, Ca, Us
    As Vice President of Client Services and Social Media Kyle focused his time on creating strategic communications initiatives and programs that integrated traditional methods with social media techniques. In this role Kyle managed the communications programs for software companies from the development of a website and media relations activity to management of blogs and community development.
  • Porter Novelli
    Account Manager
    Porter Novelli 2004 - 2006
    New York, Ny, Us
    Managed the BMC Software global PR account for Porter Novelli, along with several other accounts.
  • Nar8Tor
    Owner
    Nar8Tor 2002 - 2004
    Virtual marketing leader (starting with my last company, RealityWave) helping startup tech companies establish their brand, create a dynamic messaging platform, and navigate the launch of their company. Using nearly two decades of experience as a marketing executive Clipper serves as a virtual marketing department for tech companies still in stealth mode or in the need of a reboot. Clipper provides the services your business needs to build an investor deck for fundraising, tailoring a website for demand generation, maturing messaging for the media and analyst community, and more.Originally launched in 2001, Clipper sails on today from Austin.
  • Realitywave Inc. (Acquired By Aveva Group Plc. Avv)
    Director Of Marketing
    Realitywave Inc. (Acquired By Aveva Group Plc. Avv) 2001 - 2002
    Managed global marketing programs for lead generation, branding, publicity, partner development, and more.
  • Silknet (Acquired By Kana Communications)
    Pr Manager
    Silknet (Acquired By Kana Communications) 1999 - 2001
    Us
    Worked for Silknet as media and analyst relations for public CRM company, acquired by KANA in 2001.
  • Harpell
    Account Coordinator
    Harpell 1997 - 1999
    Media and analyst relations for B2B technology startups, hired by client, RealityWave, for internal communications role.

Kyle Flaherty Skills

Lead Generation Digital Marketing Integrated Marketing Strategy Social Media Start Ups Product Marketing Marketing Strategy Marketing Communications Social Media Marketing Marketing Email Marketing Messaging Seo Leadership Saas Public Relations B2b Marketing Demand Generation Corporate Communications Strategic Partnerships Management Online Marketing B2b Network Security Social Networking Networking Cloud Computing Facebook Blogging Crm Strategic Communications Public Speaking Marketing Automation Sales Technical Marketing Sem Analyst Relations Content Marketing Enterprise Software Web Development Media Relations Salesforce.com Internal Communications Go To Market Strategy Content Strategy Technical Writing Network Testing Kinetic Typography Web Analytics

Kyle Flaherty Education Details

  • Bates College
    Bates College
    Political Science
  • Newburyport High School
    Newburyport High School
    Honors/Regents High School/Secondary Diploma Program

Frequently Asked Questions about Kyle Flaherty

What company does Kyle Flaherty work for?

Kyle Flaherty works for Tenable

What is Kyle Flaherty's role at the current company?

Kyle Flaherty's current role is Cybersecurity CMO | Tech Marketing Executive.

What is Kyle Flaherty's email address?

Kyle Flaherty's email address is kf****@****ail.com

What is Kyle Flaherty's direct phone number?

Kyle Flaherty's direct phone number is +161724*****

What schools did Kyle Flaherty attend?

Kyle Flaherty attended Bates College, Newburyport High School.

What are some of Kyle Flaherty's interests?

Kyle Flaherty has interest in Animal Welfare, Children, Environment, Science And Technology.

What skills is Kyle Flaherty known for?

Kyle Flaherty has skills like Lead Generation, Digital Marketing, Integrated Marketing, Strategy, Social Media, Start Ups, Product Marketing, Marketing Strategy, Marketing Communications, Social Media Marketing, Marketing, Email Marketing.

Who are Kyle Flaherty's colleagues?

Kyle Flaherty's colleagues are Kelly Kennedy, Jolynn Tan, Nils Zimmermann, Alex Volta Curry, Elise Sanchez, Allan Davis, Lian Zhu.

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