Kyle Purdy Email & Phone Number

Plano, Tx, Us

Dallas/Fort Worth Area

Dallas

Work with non profits in the DFW area to provide guidance and counseling in advertising and communications efforts, brand management, content marketing and brand positioning. Projects include New Friends New Life and Dallas Police Reserve.

Dallas

Introduced content marketing and storytelling approach to increase relevance to new target audience, restructured and expanded product offering and messaging platform after conducting national research and thorough audit of existing assets for this 501 (c)(3) Foundation.• Expanded focus to include more relevant target audience (parents in addition to coaches, teachers, trainers, etc.) to significantly increase potential donor base and align Foundation sources of revenue with that of the non-profit industry in general• Upgraded messaging and program content to increase relevance of message to a larger audience (>15 million supplement users vs. <1 million steroid users)• Outsourced development and management of e-learning programs resulting in professionally produced product and increased usage while realizing an 80% savings in operating costs.• Authored strategy and wireframe design for new website resulting in improved navigation, page visits and time spent on site.• Increased usage of social media efforts and digital platforms (e.g., Text 2 Give, Mobile donations) to increase awareness and individual donations.

Dallas

Founding member of local agency later sold to international agency network owned by Havas and merged with Dallas office. Approximately $100MM in annualized billings with primary focus on retail brands. Full P&L responsibility and management of account team of 12 and traffic team of 3 while also serving as member of agency Leadership Council• Provide strategic promotional, advertising and CRM leadership for multiple accounts representing over $55mm in billings, including Golfsmith, CSK Auto, Service Corporation (SCI), CompUSA and others• Engineered series of highly profitable promotions for CompUSA, including corporate sponsorship of the NCAA which allowed for multiple activation platforms during key selling seasons such as Final Four and NCAA Football for Back to School • Led efforts for CSK Auto to revise brand communications strategy and media planning/buying approach through in-depth analysis of customer attitudes and trade area analytics, effectively eliminating an 11 point gap in sales vs. category while generating a 10% sales increase for advertised items and a 172% market basket ROI• Developed re-alignment plan for SCI product group, resulting in incremental sales exceeding $20MM in 2009

Dallas, Tx

• Key Integrator and full P&L responsibility for multiple accounts, with ultimate responsibility for strategic development, brand positioning, creative development for brand and sales promotions to include all broadcast, print, direct and digital efforts. Managed teams of up to 25 people across multiple agencies.• Led efforts for Hampton Inn & Suites, Essilor of America, Budweiser/Bud Light (Texas), Dean Foods, Alphagraphics, PepsiCo Wines & Spirits (Stolichnaya vodka), Dewar’s Scotch, George Dickel Whiskey and Tabasco® Sauce. • Received Effie award for Essilor of America by exceeding awareness, sales and traffic goals by 38%.• During post 9/11 hospitality industry downturn, developed sales promotion programs for Hampton Inn that increased occupancy, RevPAR, online bookings and gross room nights. Efforts generated response +284% of goal and generated positive ROI.

San Francisco, Ca

Handled national advertising and promotions for Old Milwaukee and Stroh's beer as well as regional work for Saturn.

Bachelor Of Science (Bs), Advertising

Activities and Societies: Sigma Chi fraternity, UT Advertising Club

Education record