Kyle Harris Email & Phone Number

Park City, UT, US

Remote

Park City, Utah, United States

Park City

• Conceived, selected resources needed, then led team to develop and implement a new pricing strategy which resulted in double-digit revenue growth.
• Managed sales and marketing including developing strategic business plans, marketing budget, ensuring overall profitability, revenue growth, brand awareness, guest and owner satisfaction.
• Launched automated lifecycle email campaigns to drive direct sales and increase customer retention.
• Created new partnerships with distribution channels to increase our reach and drive incremental revenue.

Park City, UT

• Developed strategic partnerships with major outdoor brands that included Subaru North America, Liftopia, Hipcamp, and Teton Gravity Research to extend our brand to new audiences.
• Redefined and redesigned Backcountry's brand book to accurately align Backcountry's broadened market position.
• Championed Backcountry’s sticker program, which has generated over 500,000 leads, exposed the brand to countless potential customers, while creating brand loyalists.
• Created the vision and design for Backcountry's 20th Anniversary Collection, to recognize two decades as an industry leader. Brand collaborations with Arc'teryx, Smith Optics, and DaKine.

Park City, Utah

• Original architect and manager of the company's social media strategy for 11 different online retail brands.
• Selected to create the social media marketing department from over 500 candidates.
• Continually tested, refined, redefined and implemented the social media strategy that increased brand loyalty, revenue, and customer value.
• Managed Backcountry's brand image in social media to extend market position into new customer segments.
• Measured the channel's success through various analytics platforms that included Omniture, Google Analytics, and social platform's native analytics tools.
• Collaborated across multiple departments to ensure all Backcountry's social media channels were on target and on message for the brand's goals.

• Provided one-on-one support and knowledge of outdoor gear to develop and maintain profitable relationships with new and existing customers across eleven online retail sites.
• The top performing customer service representative on my team based on sales, service, and customer feedback.

Work on the board of directors of Mountain Town Music a 501C-3 non-profit organization. We exist to produce, foster, and support live music which enhances the cultural experience for Park City and Summit County residents and visitors.

• Conducted multiple talent management duties that included the creation of email campaigns, fiscal management, weekly profit and loss breakdowns, as well as client relations to maximize promotional strategies for the.
• Constructed the routing of major tours that included Toby Keith as well as booking up-and-coming acts.

· Acquired valuable real world management skills from booking shows to show production.· Managed backstage operations for the following concert productions, Modest Mouse, John Prine, Bright Eyes, Taj Mahal, Lady Smith Black Mambazo, comedy act Carlos Mencia, and performing arts such as the Alvin Ailey Dance Troupe, and many others.

• Managed the marketing team, production crew, and fiscal responsibilities for 32 concerts in 20 months.
• Created and implemented the grassroots and viral marketing campaigns through various channels, postering, handbilling, social media outlets, and ticket giveaways.

• Spun an early morning variety playlist show titled, “Waking Up With Wiley.”
• Broadcasting solo in the studio, selecting the music, playing the advertising, answering phone requests, handling ticket giveaways, and posting playlists to Pitchfork Media.

Bs, Business Administration

Activities and Societies: Teaching Assistant 2007 • Lead group discussions with top entertainment industry experts and performers, graded.

Bs, Business Administration And Marketing