Kyle Hockaday Email & Phone Number

New York, Ny, Us

TAP is a multi-sensory experiential consultancy that supports diverse creativity through partnerships, exhibitions, activations, community, and events.Helping to foster the continued growth of creative culture within the global economy, TAP aims to bolster support for small-scale endeavors and international programming alike.With our soft launch in 2024, we’re here to ensure that people understand and harness the power of their creativity. We envision a future where artistic expression knows no bounds.TAP strives to be a leading catalyst for diverse creativity, inspiring individuals and communities, globally.We create supportive environments that celebrate the richness and innovation born from embracing creativity in all forms.

Greater New York City Area

"Building better brands, relationships, and experiences." Leveraging multidisciplinary experience, working with fellow creatives and brands to develop sustainable, inclusive, equitable, and aesthetically pleasing solutions for growth and brand salience. Specializing in: Brand Marketing — brand identity, creative direction, content strategy; Communications — community strategy, campaigns, creator marketing; Project Management — budgets, talent management, art direction; Experiential Marketing — event production, partnerships, on-site coordination Recent clients and partners include: Aziza Handcrafted, The CFDA, The Dean Collection, Canva, Creatively, Soho House, Spring Place, Communion, Cultured Magazine, Alice + Olivia, Cochrane Casting, AK Worldwide, PVH, and many others.

Greater New York City Area

Wardrobe Stylist Lead or AssistantAssisted stylists Brandon Maxwell, Jenny Capitain, Kyle Luu, Mel Ottenberg, Patti Wilson, Simon Robins, Sissy Vian, and others in-studio and on-set, with various tasks including styling, organization, market editing, pull requests, packing, tracking and shipping, and research for several editorial, commercial, television, film, and celebrity projects. Clients included: NARS, Sephora, Vogue Japan, Vogue Russia, SHOWstudio, Lady Gaga, Redken, L'Oreal, Aetna, Bolon, Simon Malls, Elle Magazine, Complex Magazine, Travis Scott, Epic Records, Vente Privee USA, AMEX Unstaged, Conde Nast Traveler, Tinashe, Sephora, L'Officiel, and others.

Remote

Lead for all things influencer marketing (social and email franchises, one-off campaigns, experiential events, community engagement, content strategy, casting, etc.) Developed unique campaigns and clever solutions that reached target audiences and engaged users, helping to increase visibility and grow the digital platform to over 435,000 subscribers worldwide. As one of the faces of Creatively, I read between the lines to align Creatively with exciting, emerging and established individual creatives and win their trust and our support. My goal was to drive "return" from creators.- Curating, sourcing, vetting, negotiating, booking, and building rapport with talent - including wrapping finances- Identify, vet, and establish relationships with emerging and established creatives that add value to the Creatively community- Casting for all social franchises and growth marketing- Serve as a day-to-day liaison and a "face" of Creatively to the larger creative community, providing white glove support to key creators and their management teams.- Briefing and wrangling creators during events or for campaigns- Organizing and managing creator assets and outreach cycles- Responsible for Creatively Classes casting and production- Strategize mutually beneficial partnership proposals that ensure Creatively's campaign KPIs and objectives are met- Project manage creator marketing projects from inception to execution by tracking ongoing communications, timelines and mission critical documents/tools- Identify what's working and not working to optimize future efforts to refine internal processes- Effectively and efficiently execute research as needed on competitors, industry benchmarks, and creative industry trends and thought leaders- Event management, conception, and execution

Washington, District Of Columbia, United States

SBA / DCSBDC COVID-19 Initiative, Howard University School of Business Guided several small businesses through COVID-19 recovery with a team comprised of experts in the fields of marketing, social media, business law, tax advisory, financial consulting, cyber security, etc., under the CARES Act offering one-on-one consultations, training, and resources. Created graphic identity, brand book, and all marketing collateral for the program. Helped DC-area small business clients to enhance their appearance through personalized brand marketing, logo designs, content creation, collateral development, etc. Prepared KPI reports for review by United States Congress.

New York City Metropolitan Area

Styled pro athletes according to US and international tour regulations, used heat press to adhere corporate sponsorship logos ie. Hilton, NetJets, Motorola, etc.Determined gifted items for the Master’s Tournament and charity golf tournaments, designed heat press logos and merch for charity events. Selected team looks for Aaron Rodgers and Chris Paul’s NFL vs NBA Showdown on CBS. Provided athletes with style guides for on and off-court/off-course: PGA Golf – Marc LeishmanATP and ITF Tennis – Bryan Brothers

Greater New York City Area

Personal Assistant to Alicia KeysProfessionally and personally supported AK at home and on the road during travel engagements. Attended shows, events, and appearances, coordinated logistics, and acted as main point of contact for all movements on-site.Held responsibility for coordinating with estate vendors and contractors, hosting all visitors entering residences, planning and execution of events and social gatherings, vacation properties and activities, seasonal decor, gifting, wardrobe fittings, preparing Dean Collection Artist Residency in Phoenix, AZ, art storage, archive maintenance, and a bevy of other taste-centric duties for the Deans.

Greater New York City Area

MUSÉE No. 5: FASHION Vol. I & IIwww.museemagazine.comOversaw production of the photography publication’s first double volume release, No. 5: FASHION. Managed all PR, social media, and communications, for Editor-in-Chief, famed photographer, Andrea Blanch. Acted as ambassador at industry events, and coordinated interview features with Tim Walker, Matthew Stone, Viviane Sassen, Mickalene Thomas, Tomas Maier, Sam Shahid, Stefano Tonchi, Dennis Freedman, Paul Cavaco, and several others - released Jan/Feb 2013. Efforts resulted in an increase in readership, and a rise in social media followers.

Greater New York City Area

Contributed in the organization of 20,000+ piece designer archives, built client relationships, and merchandised showroom. Pulled items for editorial, film, tv, red carpet, and worked with Patricia Black to ensure scheduled appointments were carried out thoroughly. Performed personal assistant tasks for showroom / gallery owner, Irene Albright, and acted as liaison between her gallery and showroom. Interacted with gallery patrons, liaised with artists, and oversaw exhibitions and programming. Curated gallery exhibitions, and managed daily gallery operations: in-store and online sales, shipping and tracking pulls, updating client books, personal shopping, social media, public relations, visual merchandising, graphic design, inventory and billing, contract writing, art handling, event production, and hosting auctions and private events.

New York City Metropolitan Area

In-studio and on-set with the legendary Patti Wilson

New York City Metropolitan Area

Worked on accounts for LnA (MAC Cosmetics and Milk Studios NYFW afterparty featuring Patti Smith), April77, Digby & Iona, YMC, Band of Outsiders, and others.

Art History — Florence, Italy

Bs, Fashion Marketing

Biology/Pre-Med

Education record

Education record