Kyle Heiser Email & Phone Number

Kirkland, Wa, Us

San Francisco, California, Us

Bothell, Wa, Us

- Maximize marketing performance while pivoting the business to virtual events during COVID-19 resulting in over $1.5M in new pipeline and 3,200 total leads in 2020.- Worked with other third-party webinar platforms to generate another 1,500+ leads and creating $867K in marketing sourced opportunities.- Launched MediaPRO BrightTALK channel in April of 2020 resulting in 1,700+ leads, 2,800+ views, and creating $138K in marketing sourced opportunities.- Grew in person events from five events to 35 events with $2.4M (300% increase) in pipeline and 3,200 leads created in 2019. - Works extremely close with sales team all over the country to ensure tight alignment with pipeline building effort.- Oversees a marketing events budget of $600K, strategically planning different style of events with sales leadership.- Continuously update and ensure the marketing database are up to date and relevant.- Work with Customer Success leaders on marketing tactics for current customers including emails, first year nurture emails, and product/content roadmap webinars.- Launched a customer newsletter with Customer Success, achieving a click rate of 4% and supporting a 72% yearly renewal rate.- Has weekly calls with Gartner and Forrester to better align our analyst relations.

Denver, Co, Us

- Owned $250k yearly demand generation segment budget, carefully planning year to properly allocate all dollars among campaigns, content and initiatives. - Hosted thought leadership and product webinars (3-4/year) driving on average 500+ registrants and 200-300 attendees.- Managed three large product campaigns throughout 2016-17, driving $3+M worth of opportunities.- Wrote thought leadership nurture emails to build Vertafore as a thought leader and a trusted source of information.- Built and continual monitoring of Bizible Salesforce dashboards to attribute lost opportunity dollars back to marketing campaigns. ($30M+ attributed back to marketing in 2015-16)- Aligned with marketing automation team to build action-oriented product nurture paths specifically built to provide sales team with fast track MQLs.- Responsible for emails, nurture campaigns, reporting and training team members on Salesforce.- Worked cohesively with sales teams all over the country to create ad hoc campaigns and programs to quickly drive MQLs/SQLs.- Worked side by side with multiple creative agencies to create robust eBooks, infographics, success guides, product videos and content hubs.

Denver, Co, Us

- Marketing and sales liaison to ensure streamlined process between marketing campaigns and sales reps.- Executed marketing follow-up campaigns as needed to collect data and/or identify leads and route correct sales reps.- Ensured all marketing campaigns were properly tracked in Salesforce including $16M in pipeline from inbound calls and website form fills.- Managed operations within the sales team, aligning workflow among team members to execute complex initiatives and ensure accountability to team goals.- Had an extraordinary level of customer service to all internal and external customers.- Created reports and dashboards within Salesforce that were reported to the executive team.- Used continuous improvement areas to help clean the data in Salesforce and Marketo.- Proposed, created and effectively implemented process documents used to train new employees.- Accurately inputted all prospect data into Salesforce from trade shows.

Seattle, Wa, Us

- Communicated with vendors via email and phone to improve our customers’ experience- Conducted quality checks on products ensuring it meets the highest customer satisfaction- Managed night employees in the produce area- Learned how to organize people and their activities- Used financial data to make decisions and maximize account profitability- Provided shrink reports for my managers three times a week, detailing shrink activities and solutions for how to decrease amount of shrink. My research and reports led to a growth in sales within the produce department- Always examined potential solutions and evaluated each option before choosing one- Worked closely with other departments including other warehouse managers/associates to ensure all business objectives were being met- Helped educate customers regarding the products they received

Boise, Idaho, Us

- Demonstrated excellent communication skills and knowledge of products resulting in high levels of customer satisfaction- Ability to analyze situations to appropriately make decisions which resulted in being awarded the Employee of the Month, twice- Relied upon to work with new associates in their initial training detailing the proper processes and procedures to follow in the department while still fulfilling my duties as assistant manager- Gained managerial training and experience- Assisted in writing schedules as well as writing orders three times a week- Consistently checked invoices for correct amount of products- Maintained relationships with corporate offices, district managers and coworkers- Research markets and competitors- Established a clear and compelling rationale for resolving all conflicts

Ba, Business Administration: Marketing

Associate Of Arts (Aa), Business Administration And Management, General