Kyle Henes Email & Phone Number

Burlington, Vermont Area

• Provide comprehensive data analysis, reporting, and recommendations across all advertising channels to support Advertising Managers in managing, building, forecasting, and executing daily operations.
• Develop and refine reporting dashboards for major OEM and Strategic programs, including recommendations and opportunities for program growth.
• Constant improvement and development of current individualized reporting for advertising team members, including but not limited to dashboards, campaign management, client roll-ups, recommendations and actionable items.
• Train and mentor new team members on internal reporting tools, data analysis, internal systems and processes.
• Identify gaps in data needs and KPIs and work with internal stakeholders to fill those gaps.

Burlington, Vermont Area

• Provided comprehensive data analysis, reporting, and recommendations across all advertising channels to support overall advertising operations team in managing, building, and executing daily operations.
• Coordinated the successful advertising launch of over 20 promotions across major OEM programs including Chrysler, Hyundai, and Scion.
• Monitored the lifecycle of key advertising programs and collaborated across multiple teams to present and determine the validity of data including key performance metrics.
• Implemented internal client reporting used across top OEM and MAG clientele.
• Developed personalized daily reporting for 25 Advertising Performance and Media Sales Director team members in order to better manage their client portfolios while growing advertising business as a whole.
• Collaborated with internal engineering team to create and develop internal advertising management tools including bulk campaign launch tools.

Burlington, Vermont Area

• Responsible for managing, developing and optimizing Paid Search and Display advertising campaigns for 260+ of Dealer.com's advertising clients.
• Execute search engine marketing tactics including writing ad copy, keyword research and expansion, as well as campaign performance tracking and testing.
• Created client facing performance presentations, as well as, consultative calls to strategize and align campaign performance with client goals.
• Continuously evaluate and improve effectiveness of campaigns by implementing strategic practices including bid management, keyword analysis, and geo-targeting spend ratio.
• Provided one on one training to multiple Search Engine Marketing team members by mentoring and assisting new hires while they become integrated into their role, department, and company.

• Assisted in managing EpikOne's paid search accounts.
• Optimized accounts through keyword management, writing ad copy, bid management and other practices.