Director Of Paid Media
Accountable for:• Paid media strategy, budgets, execution, and analysis• Leading the testing, execution, and measurement/analysis of paid marketing campaigns• Amazon sales growth, catalog, and advertising management• Data strategy, ownership and analysis of all marketing activities (paid, owned, earned)• Strategy and support team member for our digital commerce businesses (DTC and BTB)• Assist in formulating overall marketing strategy & direction (full marketing mix)