Kyle Hunter Email & Phone Number

Florida, United States

Sarasota, Florida, United States

Sarasota, Florida, United States

Created, developed, and managed all the marketing materials used to drive sales for this agriculture chemical company. Edited and updated marketing materials used at industry trade shows and conferences to align with the target audience. Attended the national industry events to network and increase sales.• Supported growth of Quest Products from 12th largest importer of phosphoric acid in raw materials for manufacturing phosphite fungicide in 2017 with $ 2.2M in gross sales and 37% market share - to 4th largest importer with $5.12M in gross sales and 55% market share in 2021.• Grew sales by targeting different associations that hosted key trade shows and advertising in their newsletters and publications to increase brand visibility.• Designed the company logo and marketing materials, including business cards, souvenirs, product brochures, product labels, email blasts, and advertisements.• Created and updated technical product communication materials, including posters, banners, and brochures for direct audience engagement at conferences and tradeshows.• Developed email blasts, digital and print advertisements, newsletters, and sales sheets for users, distributors, and new clients.• Conducted audience analysis (demographics, psychographics, information sources/channels, and background experiences) to accurately market to the target audience.• Analyzed industry trends and competitive companies.• Represented the company at trade shows and conferences nationally to pitch products

Lutz, Florida, United States

I developed and optimized B2B and B2C websites and communications for this e-commerce lighting provider. Worked with and supported marketing, public relations, sales, product development, and customer service teams. Selected Responsibilities/Projects: • Researched, wrote, and edited blog content, FAQs, news, and press releases to drive SEO traffic.• Optimized copy to engage incoming audiences, both consumers and businesses.• Created and managed product and how-to blog content calendar.• Utilize BrightEdge SEO platform for blog content marketing including competitive analysis.• Developed contractor portal content to engage, showcase, educate, and provide resources for lighting pros.• Created advertising calendar and planned/developed ad/sale content for digital/print industry publications.• Proofread and edited marketing materials to adhere to the company’s brand style guide.• Reviewed/Analyzed site content, troubleshot, fixed bugs, edited, and developed for accuracy/quality/SEO. • Created, edited, and updated graphics as needed.Selected Achievements: • Increased site traffic by researching and writing FAQs to improve SEO keyword ranking for Google.• Increased readability of website content/blogs and improved Flesch Reading Ease readability score by improving page layout, header distribution, sentence/paragraph length, and using transition words, correct grammar, and active voice. • Increased national brand visibility by partnering with the PR team and developing content that was published on PR Newswire and then picked up by local journalists. • Increased brand awareness by identifying niche associations and advertising in targeted industry publications.• Created relationships with publication reps and gained free/discounted advertisement opportunities.

I created, developed, and managed all the marketing materials used to drive sales for this agriculture chemical company. I also edited and updated marketing materials used at industry trade shows and conferences to align with the target audience. Additionally, I attended the national industry events to network and increase sales. • Supported growth of Quest Products from 12th largest importer of phosphoric acid in raw materials for manufacturing phosphite fungicide in 2017 with $ 2.2M in gross sales and 37% market share - to 4th largest importer with $5.12M in gross sales and 55% market share in 2021. • Grew sales by targeting different associations that hosted key trade shows and advertising in their newsletters and publications to increase brand visibility. • Designed the company logo and marketing materials, including business cards, souvenirs, product brochures, product labels, email blasts, and advertisements.• Created and updated technical product communication materials, including posters, banners, and brochures for direct audience engagement at conferences and tradeshows.• Developed email blasts, digital and print advertisements, newsletters, and sales sheets for users, distributors, and new clients.• Conducted audience analysis (demographics, psychographics, information sources/channels, and background experiences) to accurately market to the target audience.• Analyzed industry trends and competitive companies.• Represented the company at trade shows and conferences nationally to pitch products to new clients and distributors and develop social ties and collaboration with other companies in the industry.

• Designed the law firm’s logo, letterhead, media kit, and other branding material• Attended industry events to represent, network, and promote the law firm• Captured and edited images for marketing materials, and developed unique copy options for social media posts

• Created and designed the syllabus, course work, and Adobe workshops for a class of 130 students every semester• Graded all assignments, exams, and provided in-depth feedback to students

• Managed a team of eight students for the production of the June 2016 publication issue• Developed content including the selection and editing of feature stories, layout design, typography, and advertisement placement• Researched and wrote a story on Experiential Learning Lab included in the publication

• Presented research at Southern Association of Agricultural Scientists Conference in February 2016, the research poster placed 3rd in the Agricultural Communication section

Bachelor’S Degree, Agricultural Communication/Journalism

Activities and Societies: Student Government: Elected senator representing the College of Agriculture and Life Sciences - Epsilon Zeta.

M.S. Agricultural Communications, Agricultural Communications

Activities and Societies: - Graduate Student Congress - Golden Key International Honour Society - Agricultural Communicators of Tomorrow