Marketing Operations Specialist
Current- Play a key role in the execution of all omnichannel marketing campaigns for all business brands and solutions by ensuring alignment with corporate strategies and customer needs. - Plan, design, and execute batch and trigger emails for OTC as well as our "sister brands" such as MindWare and Fun Express-retail division, totaling over 500 emails sent to subscribers a year. Observe email analytics and continuously take action to maintain most efficient practices possible. - Create and execute influencer campaigns for Education and Party by prospecting and building relationships with a curated list of over 70+ creators that can effectively create relatable content and increase brand awareness while aligning budgets with paid assignments. I have fully executed over 200+ total assignments with creators.- Assist in marketing campaign strategy by planning creative assets used in email and paid social ads for Party, Wedding, Back to School, and Easter to elevate our brand throughout campaigns.- Responsible for a wide range of brand and social content, including leading our TikTok team, creating and editing relevant video content for all channels, and keeping up with all trends across social media and creatively relating them to our brand.
