Vp, Content & Retail Strategy
Current• Drive client and agency success with story-based, omni-channel strategic direction based on actionable insights• Develop and implement best practices for projects and programs based on the mindset, wants and needs of existing and emerging audiences• Lead upfront planning exercises and presentations to gain and maintain alignment for national retail and B2B clients• Build campaign content strategies, editorial calendars and tools to translate business objectives into actionable plans • Help to ensure projects remain on-brand, on-strategy, on-time and on-budget