Vp, Content & Retail Strategy
Current- Drive client and agency success with story-based, omni-channel strategic direction based on actionable insights
- Develop and implement best practices for projects and programs based on the mindset, wants and needs of existing and emerging audiences
- Lead upfront planning exercises and presentations to gain and maintain alignment for national retail and B2B clients
- Build campaign content strategies, editorial calendars and tools to translate business objectives into actionable plans
- Help to ensure projects remain on-brand, on-strategy, on-time and on-budget