Plan, implement, track, and evaluate marketing and communication strategies for Tibbits, encompassing budgets, both new and traditional advertising methods, social media, CRM and ROI measurement, with the objective of building loyalty and developing new audiences.

Initiated online-content generation including writing, video and graphic design. Represented company in the financial-services sector and assisted marketing department across a multitude of platforms. Worked with marketing team to drive execution of marketing strategy. Organized, prioritized and managed multiple projects. Developed, selected, published, and promoted blog content via social media.

Generated authentic and engaging content for online presence to elevate audience engagement while professionally utilizing AP style to warrant uniform content across various social-media platforms. Researched ways to enhance productivity through process improvements, task automation, and new technology.

Deployed and revised online content and strategies to amplify sales and to position organization as leading regional consumer resource and market leader. Utilized online methods of sales generation. Imaged new stock for use in online marketing. Established social media channels for upgraded web presence.

Assisting the Division Director in executing the annual March for Babies events and Signature Chef's Auction, in addition to developing a more significant and functional social media presence.

Chosen to fill a position as one of two interns to the organization as a direct result of work put into development of a full public relations campaign plan for a course at Western Michigan University. Primarily responsible for redevelopment of company website, as well as some input into social media.

I will be graduating from WMU in April with my Bachelor of Arts in Public Relations, and a Marketing minor.

I graduated from KVCC with my Associate of Arts in Secondary Education.