Kyle Daniel Email & Phone Number

Broomfield, Colorado, United States

• Drove all eCommerce Channels to a YoY growth of 46% at the EBITA level• Assumed added responsibility managing Google Ads and Meta ads with a $XMM projected revenue• Managed 3rd party relationships with outside contractors and platforms• Reviewed Google Ads & Meta Ads performance, as well as Email & SMS revenue generation results, during weekly financial meeting with executive leadership team. • Maintained all Amazon Analyst responsibilities listed below.

Broomfield, Colorado, United States

• Served as sole manager of Amazon Ads account with a $XMM Ads Budget and a Seller Central account with a $XXMM annual revenue.• Drove 142% Increase YoY for RoAS after removing an Ads Agency and bring advertising in house.• Consistently analyzed and optimized Amazon Products, Search, Brand, and Display campaigns.• Focused on leveraging paid media to gain page ranking and sustained growth.• Managed weekly meetings with the President to review financial performance, while recommending strategies for improvement.• Maintained all Amazon Coordinator responsibilities listed below.

Broomfield, Colorado, United States

• Served as sole manager of Seller Central Marketplace with 2,000+ products, across 11+ brands, representing $XMM in annual revenue.• Modeled margin structure for over 200 products, with a focus on maximizing profitability and identifying new products for the FBA assortment.• Reworked the FBA assortment and coordinated with warehouse teams to optimize in-stock and sell-through of key products.• Optimized product pages: titles, bullets, A+ Content, and enhanced images to maximize conversions. • Prepared weekly, monthly, and quarterly reporting for key executives, highlighting sales trends and identifying improvement opportunities.• Collaborated with cross-functional teams, including Marketing, Inventory Planning, Product, and Executive Leadership.

Fayetteville, Arkansas, United States

• Continued building knowledge of the outdoor recreation industry by working part-time at Open Road, a company focused on high-quality custom camper van conversions. • Engaged directly with company founders to learn about entrepreneurial business operations.• Leveraged time management, organization skills, and problem solving to execute craftsman assignments.• Enhanced interpersonal skills through teamwork with a group of master carpenters, electricians, and engineers to complete complex projects.

Broomfield, Colorado, United States

• Completed summer internship program at headquarter offices for Exxel Outdoors, a global manufacturer, distributor, and retailer of outdoor recreation equipment. • Executed a series of special projects for the Executive Vice President and General Manager of the Mass Market Camp and Sierra Designs division.• Conducted an assessment of company performance in the e-commerce retail channel. o Evaluated positioning in the Amazon Marketplace for 7 key product lines. o Provided recommendations on pricing and design strategies to enhance competitive positioning.• Compiled “Go to Market Plan” for emerging category launch with 8 new products. Deliverables included: o SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to determine entry strategies. o Market research to identify product differentiation opportunities and target customer markets. o Selling strategy, branding, and social media marketing plan. o 3 year outline for sourcing, supply chain logistics, and retail distribution channel approach. o Financial modeling for $9M in revenue. o Collaborated with Product Management, Marketing, Operations, and Sales teams. o Presented final project report to executive leadership.

Winter Park, Colorado, United States

• Provided security services for Winter Park, an outdoor recreation resort focused on skiing & mountain biking.• Served as guest relations ambassador to share enthusiasm for the resort with customers.• Transferred cash deposits on property and addressed customer escalation calls regarding security incidents.• Asked by manager to take on responsibility for on-boarding 10+ new hires and monitoring associate progress.

Rogers, Arkansas, United States

• Maintained high standards of customer service in fast paced 100+ seat restaurant by leveraging communication, multi-tasking, salesmanship, listening, and conflict resolution skills.• Trained 5 new waiters and 4 hosts on best practices.

Rogers, Arkansas, United States

• Provided instructional education and facilitated guest relations at indoor recreation park focused on trampoline and obstacle course experiences.• Processed financial transactions for customer payments and waiver forms.