Kyle Rakow Email & Phone Number

Washington D.C. Metro Area

Washington, Dc

•Responsible for the development and management of the multi-year business planning and forecasting for AARP programs.•Responsible for managing existing corporate partners and developing new partnerships for AARP. This includes the relationship and cultivation of multi-million dollar grants, programs and sponsorships.•Develops the multi-year strategic direction and implements the multi-year strategic plan for partners in close communication with internal and external executive leadership teams. •Provides competitive intelligence through market scans in order to direct new product research and development.•Responsible for over all P&L, budget, forecasting and financial analytics for AARP Driver Safety.

•Responsible for the program management and business development of the AARP Credit and Prepaid card portfolios.•Responsible for developing, communicating and implementing annual operation and business plans, which include the corresponding revenue, marketing, and account plans. •Responsible for achieving dashboard goals focused on Operations, Finance, Membership, Marketing, Advocacy, Sales, Compliance, Legal and Brand. •Played an integral role in the contract negotiation, onboarding and planning of Green Dot, the prepaid card issuer for AARP.•Responsible for conducting competitive intelligence and developing, maintaining and adhering to annual statements of work.

• Helped manage multiple affinity credit card partnerships • Responsible for the business development and growth of these partnerships to increases profitability while minimizing risk and losses • Responsible for renegotiating profitable partnerships and terminating dormant and non-profitable partnerships with the Group Sales and Renewal team• Responsible for executing the negotiated contracts with finance, law and marketing

• Responsible for business development via Internet, direct mail, event and retail marketing channels• Helped manage all marketing, marketing production, education and sales for the affinity credit card relationship with Bass Pro Shops • Responsible for achieving aggressive account plans that directly impact the profitability of the 900 million dollar portfolio of Bass Pro Shops• Conduct regular reporting on BANK OF AMERICA’S data warehouse management systems by extracting, exporting, and manipulating key data utilizing Excel and Access• Presented profit and loss reports to senior management for reasons of engagement, funding opportunities, and contract re-negotiations with the client• Conducted market and competitor research initiatives to establish the company’s position in the database customization industry, analyzing target areas to show where brand assets can be best leveraged for optimum results

• Responsible for regular executive reporting utilizing Microsoft Access and Excel databases• Managed accountability, position placement and payroll for 170 Customer Relationship Analysts• Compiled high-level reporting based on economic research and proactively responding to industry trends

• Responsible for communicating and analyzing the credit files of potential customers in order to make sound and consistent lending decisions• Responsible for choosing and selling the right product based not only on the stability of a customer but also to help them reach individual financial goals• Consistently met and exceeded aggressive cycle performance goals

Ba/Bs, Sociology

Activities and Societies: Georgetown Men's Soccer team

Mba, Business Administration