Kyle Roll Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles, California, United States

sourceM is an international product development and sourcing agency specializing in the creation of high quality retail consumer goods, packaging, and promotional products with a focus on sustainability. We combine world class product development, sourcing, and supply-chain strategies along with cutting edge sustainable material technologies and production methods to create products of the future.

Los Angeles, California, United States

I lead new product development from concept to launch, working with cross-functional partners and balancing consumer insights, business objectives, and technical feasibility.Key Accomplishments:• Collaborate with cross-functional departments of Design, Engineering, Quality, Regulatory, Marketing, Graphics and Sales to develop go-to-market manufactured products in the Health & Wellness industry. • Grew product portfolio over 100% by introducing new product lines and product features to meet customer needs and industry trends.• Oversee end-to-end product launches including delivering products within price targets, go-to-market strategy, timely delivery of prototype and packaging samples, creating product listings in Amazon, Faire, Magneto and other e-commerce platforms, and daily operations.• Liaise with regulatory labs to substantiate that products meet market-specific and global safety regulatory compliance.• Collaborate with a team of engineers and industrial designers to design innovative, modern products that meet manufacturing specifications.• Oversee production by collaborating with contract-manufacturing factories, supply chain and logistics. Aspects include tracking production schedules, creating technical production documents, ensuring QC standards are maintained, and that products are delivered on time.• Introduced a new Quality Assurance system across 3 factories that reduced product defect rates by 75%• Design graphic material for use as marketing, e-commerce, presentation, ornamentation, illustration, or advertising on manufactured materials for packaging and containers.• Maintained healthy, productive relations with vendors, suppliers and clients. Aspects include quarterly visits to overseas factories, international client gatherings and industry trade shows.

Los Angeles, California, United States

• Project management of 10-20 company projects simultaneously in areas including but not limited to e-commerce, product development, operations, manufacturing, marketing, advertising, national wholesale accounts and international partnerships.• Acts as liaison to the CEO on business operations and new endeavors.• Company headman of all products including new product launches from concept to market launch.• Lead in digital marketing efforts, acting as client/partner point of contact.• Commander of creative marketing including but not limited to packaging, digital advertisements, e-mail and social media assets and printed product collateral.• Creates and tracks comprehensive Asana projects used to describe tasks, task ownership, due dates, critical path schedules.• Conduct new product presentations for internal, educational and external stakeholders.• Expert in company tools including Diskstation, Synology, Smartsheet, Asana, Box and Magento.Liaison between international clients and overseas factories.

Los Angeles, California, United States

As a Graphic Designer, I am highly acknowledged for successfully managing e-commerce inventory as well as exhibited expertise in using software to generate design and images.Key Accomplishments:• Managed E-commerce inventory, marketing banners and composed descriptions of merchandise for posting to an online storefront.• Exhibited expertise in creating images of products using still cameras, lighting equipment, props and photo editing software.• Effectively designed and developed graphics and layouts for product illustrations, company logos, and internet websites.• Demonstrated proficiency in generating images for marketing and website using computer software, leading to productivity

Seattle, Washington, United States

Throughout my career with Totokaelo, I have provided significant contributions to maximizing productivity and company growth by efficiently developed and designed graphics and layouts for a product, company logos, and internet websites.Key Accomplishments:• Displayed excellence in coordinating, composing, shooting and editing product photography for online storefront and marketing.• Recognized for excellent performance in uploading digital media, including photos, video, or scanned images, to the online storefront.• Efficiently administered in scheduling, setting-up and assisting model photoshoots for posting to online storefront and marketing.• Displayed skills and proficiency in composing merchandise descriptions for posting to an online storefront, leading to efficiency.