Kyle Schaffler Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Communicated, developed and implemented compelling publicity and editorial through media outreach and press events• Maintained and cultivated strong relationships with media, key editors, stylists, influencers and bloggers• Identified appropriate brand ambassadors and partners to collaborate and execute creative projects• Facilitated and managed celebrity dressing program while securing relevant press coverage on celebrity efforts• Expanded Slate & Stone’s presence within the… Show more • Communicated, developed and implemented compelling publicity and editorial through media outreach and press events• Maintained and cultivated strong relationships with media, key editors, stylists, influencers and bloggers• Identified appropriate brand ambassadors and partners to collaborate and execute creative projects• Facilitated and managed celebrity dressing program while securing relevant press coverage on celebrity efforts• Expanded Slate & Stone’s presence within the realm of social media, making sure the brand was recognized and engaged with the social media community while continually looking for new ways to leverage these platforms• Partnered with appropriate and complementary brands for collaboration opportunities• Managed Los Angeles-based E-commerce/marketing agency, partnering closely across all aspects related to the Slate & Stone website including creative direction, photography, online sales strategies, marketing initiatives, copy, functionality, etc.• Oversaw seasonal advertising campaigns including overall concept, casting, location scouting and production/photographer/overall team selection• Lead all advertising efforts including print, online and social/digital to drive brand awareness• Conceptualized and executed seasonal Press Days and other brand events Show less

Greater New York City Area

• Sole team member responsible for securing press in the major men’s and women’s publications, both print and online, includingnational and regional books for the Coach Men’s collections: runway/RTW collection, core/mainline, fragrance, footwear, watches, eyewear, jewelry and specialty/collaboration launches• Secure press features including brand stories, profiles/interviews with Executive Creative Director, store openings, events, etc. in addition to general product-focused… Show more • Sole team member responsible for securing press in the major men’s and women’s publications, both print and online, includingnational and regional books for the Coach Men’s collections: runway/RTW collection, core/mainline, fragrance, footwear, watches, eyewear, jewelry and specialty/collaboration launches• Secure press features including brand stories, profiles/interviews with Executive Creative Director, store openings, events, etc. in addition to general product-focused features• Maintain and build strong editor/stylist/blogger/media relationships and grow national and regional/local press lists• Create and implement seasonal press strategies, pitches and tools for fall/winter, spring/summer, holiday and collaboration product launches and plan/execute all store openings and other special events• Develop and organize press presentations in New York and oversee global press days• Organized and implemented the debut Coach Men’s RTW collection showcase from initial planning stages to the full execution of a presentation and show in London that included managing all collateral, the press guest list, interview requests, the after party and re-see appointments with the international press; also recently completed the second runway show in London in June 2015 on a much larger scale• Manage all blogger relationships, placements/requests, send outs and features, including successfully targeting 30 new bloggers in the past 12 months who feature Coach regularly• Partner with the Marketing, Digital and Web teams to communicate press, PR initiatives, launches and key messages via e-mails, social media platforms, Coach.com, etc.• Oversee both the RTW collection and seasonal sample orders for press previews and press requests, ensuring alignment and cohesion for international editorial priorities• Supervise editor gifting/influencer seeding for new product launches, brand collaborations and during the holiday season Show less

Greater New York City Area

• Sole team member responsible for securing press in the major men’s and women’s publications, both print and online, includingnational and regional books for the Coach Men’s collections: runway/RTW collection, core/mainline, fragrance, footwear, watches, eyewear, jewelry and specialty/collaboration launches• Secure press features including brand stories, profiles/interviews with Executive Creative Director, store openings, events, etc. in addition to general product-focused… Show more • Sole team member responsible for securing press in the major men’s and women’s publications, both print and online, includingnational and regional books for the Coach Men’s collections: runway/RTW collection, core/mainline, fragrance, footwear, watches, eyewear, jewelry and specialty/collaboration launches• Secure press features including brand stories, profiles/interviews with Executive Creative Director, store openings, events, etc. in addition to general product-focused features• Maintain and build strong editor/stylist/blogger/media relationships and grow national and regional/local press lists• Create and implement seasonal press strategies, pitches and tools for fall/winter, spring/summer, holiday and collaboration product launches and plan/execute all store openings and other special events• Develop and organize press presentations in New York and oversee global press days• Organized and implemented the debut Coach Men’s RTW collection showcase from initial planning stages to the full execution of a presentation and show in London that included managing all collateral, the press guest list, interview requests, the after party and re-see appointments with the international press• Manage all blogger relationships, placements/requests, send outs and features• Partner with the Marketing, Digital and Web teams to communicate press, PR initiatives, launches and key messages via e-mails, social media platforms, Coach.com, etc.• Oversee both the RTW collection and seasonal sample orders for press previews and press requests, ensuring alignment and cohesion for international editorial priorities• Supervise editor gifting/influencer seeding for new product launches, brand collaborations and during the holiday season Show less

Greater New York City Area

• Sample trafficking for North American media outlets and fulfilled any international shoot requests taking place in New York• Assisted with television and film placements, including script integration and coordinating/ordering samples for stylists• Supervised the creation of all Coach Employee Communications for the PR department

Greater New York City Area

• Acted as a liaison between Coach in-house PR team and the European agencies• Coordinated seasonal press previews in five European markets: UK, Ireland, France, Spain and Portugal• Managed the creation of seasonal PR tools: press releases, one sheets, lookbooks, press kits, press images and collateral (printed invitations, e-vites, VIP discount cards, etc.)• Coordinated the launch of Coach in the United Kingdom, which included planning a 100 person dinner with Gwyneth Paltrow and a… Show more • Acted as a liaison between Coach in-house PR team and the European agencies• Coordinated seasonal press previews in five European markets: UK, Ireland, France, Spain and Portugal• Managed the creation of seasonal PR tools: press releases, one sheets, lookbooks, press kits, press images and collateral (printed invitations, e-vites, VIP discount cards, etc.)• Coordinated the launch of Coach in the United Kingdom, which included planning a 100 person dinner with Gwyneth Paltrow and a celebrity Fashion’s Night Out event hosted by Gwyneth Paltrow and Vogue• Planned and executed all international press trips, including a large-scale “Fourth of July” themed event for the brand’s European launch• Fulfilled magazine sample, image and information requests on a daily basis• Planned an annual global PR conference for all international agencies and global Coach partners• Partnered with Marketing, Digital and Web to update the European Coach websites and Facebook pages to reflect the press in each market Show less

Greater New York City Area

Greater New York City Area

• Assisted with research, data collection and entry for vintage, existing, competitor and new collection materials (approximately 15,000 + items) including product, fabric, print and ephemera• Under the direction of the Archive Manager, helped facilitate the initial and ongoing processing of various facets of the Archive collection• Photographed/Photoshoped product for the web-based database and digitized printed ephemera• Supervised the Archive interns with daily tasks and served… Show more • Assisted with research, data collection and entry for vintage, existing, competitor and new collection materials (approximately 15,000 + items) including product, fabric, print and ephemera• Under the direction of the Archive Manager, helped facilitate the initial and ongoing processing of various facets of the Archive collection• Photographed/Photoshoped product for the web-based database and digitized printed ephemera• Supervised the Archive interns with daily tasks and served as a resource to the Design department and Coach at large Show less

Greater New York City Area

• Assist clientele with specific requests regarding designer functionality, styles, lens quality, etc.• Accountable for merchandising fashion brands and maintaining store inventory• Ensure vendor standards and licensing agreement parameters are met

Greater New York City Area

• Assisted account executives and publicists with tasks such as: events, planning business trips, research and errands• Managed RSVPs and guest lists for events and fashion shows in addition to determining which editors, celebrities and socialites should attend• Edited lookbooks for each client, recommending which looks should be featured and overall layout and design aesthetics• Assisted stylists with showroom appointments for shoots in various publications• Designed… Show more • Assisted account executives and publicists with tasks such as: events, planning business trips, research and errands• Managed RSVPs and guest lists for events and fashion shows in addition to determining which editors, celebrities and socialites should attend• Edited lookbooks for each client, recommending which looks should be featured and overall layout and design aesthetics• Assisted stylists with showroom appointments for shoots in various publications• Designed, documented and distributed press clips to each client daily• Responsible for sample loans and check-ins for various publications and celebrities Show less

Greater New York City Area

• Organize all local and international travel for the 80 employees including flights, hotels, rental cars, and taxis• Assist Founder/President and management on a daily basis, specifically managing schedules and appointments• Liaison between the design team and management regarding all current accounts• Assemble press clippings to create binders for the New York, London, and Beijing offices• Coordinate meetings, conference calls, and client breakfasts/lunches for the entire… Show more • Organize all local and international travel for the 80 employees including flights, hotels, rental cars, and taxis• Assist Founder/President and management on a daily basis, specifically managing schedules and appointments• Liaison between the design team and management regarding all current accounts• Assemble press clippings to create binders for the New York, London, and Beijing offices• Coordinate meetings, conference calls, and client breakfasts/lunches for the entire office staff• Screen all incoming calls, e-mails, packages, and receive guests visiting the office• Manage and maintain general office supplies Show less

Greater New York City Area

• Departments include: sales, marketing, ad agencies, data analysis, etc.• Conducted data analysis and created reports to target specific demographics• Shadowed sales professionals on sales calls• Forecasting and prospecting radio data before official public release dates• Traveled to clients for training sessions• Visited radio stations and clients on a weekly basis

Indianapolis, Indiana Area

• Updated company website and excel spreadsheets to reflect current product line• Attended national music conventions to promote the company and the latest merchandise• Managed products shipped to customers and received from suppliers

Indianapolis, Indiana Area

• Provided consulting services to Indianapolis companies to improve and further develop their business process• Developed the marketing chapter of an engineering company’s business plan complete with strategic market assessment through SWOT and PEST analysis, target market and industry evaluation, sales strategies, advertising initiatives, website evaluation, and a final implementation strategy• Member of a team that was responsible for creating a client’s vision, tag line, and mission… Show more • Provided consulting services to Indianapolis companies to improve and further develop their business process• Developed the marketing chapter of an engineering company’s business plan complete with strategic market assessment through SWOT and PEST analysis, target market and industry evaluation, sales strategies, advertising initiatives, website evaluation, and a final implementation strategy• Member of a team that was responsible for creating a client’s vision, tag line, and mission statement• Conducted marketing research for a client pertaining to the hybrid car industry for submission to a national conference• Managed internal projects ranging from developing company methodologies, promoting the company to attract future interns, profiling potential clients, and market/industry research Show less

Indianapolis, Indiana Area

• Conducted a competitive analysis across eight affiliates in order to create a generic olanzapine strategy to determine the impact of competitors to Zyprexa• Developed a “Payer Tool” for Zyprexa LAI for implementation by affiliates• Worked directly with affiliates to create healthcare oriented affiliate profiles• Revamped/standardized the Pricing, Reimbursement, and Access department’s on-boarding process• Traveled to New York City to shadow a Lilly sales rep on a field ride

Sydney, Australia

• Trained new employees; lead monthly workshops; assisted customers with style choices; designed store floor and window layouts; conducted inventory checks; merchandised