Kyle Scholzen Email & Phone Number

Kirkland, Wa, Us

• Update and write copy for the LOVB website, media materials, athlete bios and other marketing media.• Conduct interviews with LOVB pro athletes for use on social media and the LOVB website.• Support weekly editorial meetings with cross-functional teams to coordinate communications and department work.• Manage the department’s content calendar, including scheduling athlete photo shoots and posting photos on the website.• Manage the content production calendar, including scheduling guests for LOVB podcasts.• Manage the company’s digital asset management system, ScorePlay, including photo organization, tagging and distribution to athletes.

Colorado Springs, Colorado, United States

• Served as web manager of USATriathlon.org.• Reimagined and redesigned entire site within 4.5 months.• Synthesized 450-page site to 250 pages using tight copywriting and organization.• Average session duration grew by 230%, bounce rate halved.• Created audience-based sections to highlight most important information and resources.• Consulted analytics and subject matter experts to create new user-based navigation for site.• Fulfilled webpage update requests from entire organization.• Used metrics from GA4 and Microsoft Clarity to inform and improve site layout and design.• Created, implemented and managed SEO strategies for web content. • Managed team of writers to provide fresh content for website and newsletters.• Planned and scheduled articles to optimize storytelling and relevancy according to time of the year.• Edited long, technical articles to be more easily read and comprehended • Drafted promotional copy for membership and fundraising emails and other publications.• Created monthly reports on metrics of website and email performance. • Oversaw email campaigns that reach 2 million users per month.• Average open rate on all sends: 49.4%; high: 86.5%.

Colorado Springs, Colorado Area

• Served as primary media/communications contact for U.S. Beach National Team and junior beach volleyball.• Provided on-the-ground media assistance and content creation at Olympic Games Tokyo 2020 for Beach National Team.• Designed USA Volleyball Olympic media guide; wrote content for Beach National Team section.• Contributed heavily to beach social media accounts; engagement increased by 200% when onsite at events.• Managed, updated, and redesigned organization website and other digital assets.• Overhauled newsletter templates to better highlight quality content and create stronger calls to action.• Average open rates ranged between 40-53%; average click-through rates above 3.0%.• Created digital content for website, newsletters, digital magazine, and social media.• Wrote, edited, and published feature, promotional, and educational content.• Used analytics to optimize content and delivery of content to users.• Planned and executed complete reimagining of 200-page website, usavolleyball.org, from April 2020 to January 2021.• Created audience-based sections to highlight most important information and resources.• Created new organizational podcast...planned content for biweekly podcast.• More than 500 downloads one day after launch; more than 21,000 downloads 14 months after launch.• Identified and developed strategic content to best highlight important events and milestones.• Created and implemented photography usage and archive standards for marketing and communications department.• Utilized Google Analytics to track traffic flows and acquisition for department website.

Renton, Washington

- Provided exemplary customer service to local running and fitness community.- Customer feedback commended me on my patience and dedication to serving customers’ needs. - Presented relevant information and first-hand experience regarding equipment, running form, and recovery techniques.- Assisted with store branding efforts following Fleet Feet’s preferred style.

Spokane, Washington Area

• Primary contact for five Division I programs, including baseball, volleyball, men's and women's tennis, and women's golf; assist with nationally-known men’s, women’s basketball teams• Write game previews, recaps, and other relevant releases for assigned sports• Research and write pre- and postgame notes for media, game previews, and game recaps• Garner TV, newspaper coverage for assigned sports• Collaborate on department-wide social media efforts• Create graphics and infographics for social media, www.GoZags.com, and other publications• Create on-site content at NCAA Rowing, Cross Country Championships including videos and photo galleries• Foster relationships with coaches, student-athletes, administrators, and local media• Instruct team of interns on sports information practices and creation of visual content

Kent, Washington

• Photograph games, community appearances, and other team events for minor league hockey team• Create, write, photograph, and manage first photo blog in league, influencing other teams’ promotional content• Publish post-game photo galleries on team Facebook page

Tacoma, Washington

• Acted as department administrator, covering and promoting 21 Division III teams and athletic department• Produced game programs, newsletters, photo illustrations, and other promotional content• Crafted game previews, recaps, press releases, and other stories involving Logger Athletics, players, and teams• Managed statistical and game management crews and press areas for all home events• Built social media plan to foster engagement with Puget Sound students and student-athletes via Facebook, Twitter• Updated and managed department website daily• Served as media coordinator for conference track meet; designed, wrote, and edited meet program• Oversaw online streaming of all home conference events• Researched game notes for football and basketball internet broadcasts and other media in attendance• Improved and updated department historical records• Nominated student-athletes for various awards and honors• Coordinated with campus communications staff to cross-promote Puget Sound athletics stories

Greater Seattle Area

• Created lineup cards and postgame notes for home games• Wrote bios for and assisted in production of mid-season and end-of-season media guides• Distributed stats, game notes, and other information to team officials, managers, and media• Proofed pregame notes and press releases for accuracy

Greater Seattle Area

• Served as primary media contact for Division I golf and tennis teams while assisting with 16 other sports• Designed and updated promotional content, including flyers, game programs, and game notes• Assisted statistical and press operations at all home events• Managed Redhawk brand in all publications• Fostered relationships with coaches, student-athletes• Helped manage department social media accounts• Authored press releases, previews, and recaps• Contributed to tv broadcasts with updated stats, notes, etc.• Established relationships with SU alumni during fundraising events; collected social media and website content

Southeast United States

• Assisted social media efforts by updating company Facebook and Twitter accounts• Provided media services for personnel by distributing stats, scores, and notes and coordinating interviews• Wrote press releases and blogs before start of tournament and after every round of competition• Organized volunteer support staff and educated volunteers in tournament policies and procedures

Masters, Sports Administration And Leadership (Concentration In Leadership)

Graduate Assistant in Athletics Communications

Bachelors Of Arts, History, Comparative History Of Ideas

Activities and Societies: Photographer at The Daily of the University of Washington; Resident Advisor in Winter, Spring 2010My history.