Designed informational/promotional collateral consistent with implementation of new brand standards and "voice" for internal and external distributionCollaborated with multiple departments to visually reinforce new branding effort through document design Developed overall design theme, complimentary print and digital collateral to inform over 9,000 employees about the launch of the company's first digital annual comprehensive benefits statement Created external print ads and copyWrote and edited value-based public relations copy and and case study featuresWrote daily feature stories for corporate intranet homepage - reinforcing value-based success across the Taylor organizationAudited and updated company and department page content using Microsoft Sharepoint to ensure accuracy, maintain consistency and sustained value for corporate intranet users Provided corporate intranet reporting and data analysis using in-house web analytics system and Google AnalyticsParticipated in corporate intranet design, functionality and editorial meetings for ideation of content, such as feature stories, polls, banners, video and social media/networkingResearched industry, market trends and corporate intranets to develop measurable increases in site traffic and usability

Epitome|PR was a free-lance public relations/communications partnership focused on the creation of promotional collateral for print and digital distribution.