Chief Scientist
CurrentMotiveMetrics uniquely blends social science, computer science and market research into a SaaS-based software platform that delivers a deeply accurate understanding of your customers’ non-conscious purchase motivations in order to inform content – specific words, phrases, images – that trigger those motivations resulting in improved effectiveness of marketing programs with a measurable ROI.MotiveMetrics provides quantitatively validated insights about customer buying motivations that would otherwise go unknown, or at best be cost prohibitive to obtain. We make sense of the data that is now being collected; however, we do not require vast amounts of data to be effective. Simply put, we gather and present data and information in an easy to use graphical interface on a SaaS-based model; measure traits to obtain actionable insights and recommendations that can be put to use immediately; and, inform content creation to improve marketing program performance by triggering actions that positively impact the business metrics that matter: ROI, revenue, margin, profit, cash, value.
