As the EVP, Performance Marketing Center of Excellence, I accelerate our clients digital marketing strategies and activations across various channels and platforms. These include, Social Media, Influencer, Paid Search, Retail Media, Programmatic Media, Affiliate, SEO, Conversion Rate Optimization, Data Science, and Web Analytics. With over 18 years of experience in the online marketing industry, I have helped the world's leading brands deliver results, drive innovation, and growth.I am also passionate about supporting the development and excellence of swimmers at all levels, from those just learning to swim, to age-group swimmers, to U.S. Olympic hopefuls. That is why I serve as a Board Member of the USA Swimming Foundation, the philanthropic arm of USA Swimming, which provides funding and resources to learn-to-swim programs and swimming athletes. As a former collegiate swimmer at Purdue University, I understand the value and impact of swimming on personal and professional success.