Smokeball is Practice Management software empowering small law firms manage and grow their firm. Smokeball was founded by Australian technology leaders with over 25 years of experience in delivering impactful legal technology products. If your firm is looking to become more organised, productive and profitable, you’ll find our legal practice management software to be the best on the market.

Size and Validate GTM Programs Own whole of segment TAM in relation to GTM Programs across acquisition, retention, and expansion Identify profitable customer centric opportunities across entire TAM In partnership with Marketing Operations develop data strategy with clear Target Segments, Persona, Number of customers, Number of contacts per customer and align to GTM Program targetsEstablish, set, and report on all segments GTM Program metrics (Pipeline, ARR, Conversion, Adoption,… Show more Size and Validate GTM Programs Own whole of segment TAM in relation to GTM Programs across acquisition, retention, and expansion Identify profitable customer centric opportunities across entire TAM In partnership with Marketing Operations develop data strategy with clear Target Segments, Persona, Number of customers, Number of contacts per customer and align to GTM Program targetsEstablish, set, and report on all segments GTM Program metrics (Pipeline, ARR, Conversion, Adoption, Usage, Churn, Retention, Migration)Deliver the commercial objectives commensurate with the size of the segments total addressable marketCreate Operational Plan for each GTM Program• Participate in Vertical Prioritisation sessions to rank GTM Programs using customer need and proof points to validateCreate Operational Plan for GTM Programs linking to ‘Customer need’ and ‘OKR’s’• Establish, set, and report on all segments GTM Program metrics (Pipeline, ARR, Conversion, Adoption, Usage, Churn, Retention, Migration)Identify GTM Program risks, opportunities and drive the x-functional team to pivot and action Evaluate and Evolve Customer Journey • Orchestrate the integration of GTM Programs into Customer Journey • Validate CVP; Test in market and provide feedback to product• Orchestrate Execution of GTM Programs • Lead GTM Program cadence, delivering timely reporting via business platforms (Confluence) • Program manage tasks and re-sequence where required to ensure deadlines/delivery is achieved• GTM Program tracking for the segment• Strategically identify, assess, and prioritize commercial opportunities• Design and implement business processes to drive sales effectiveness and profitable customer behaviour• Drive innovative approaches to gain insight and understanding of the ‘Customer ’• Use data to identify business opportunities/risks and make decisions • Knowledge of different business platforms used to capture data; SalesForce (CRM) Marketing Cloud, Gong, Show less

Accountable for design and development of learning experiences that inspire the performance of MYOB’s sales & support teams. By creating engaging, assessment baselearning programs, you will leverage instructional design experience and your understanding of adult education/e-learning principles to improve knowledge and skill competencies. Senior Experience Designer will assist broader sales enablement, product and marketing teams to optimise induction content, career… Show more Accountable for design and development of learning experiences that inspire the performance of MYOB’s sales & support teams. By creating engaging, assessment baselearning programs, you will leverage instructional design experience and your understanding of adult education/e-learning principles to improve knowledge and skill competencies. Senior Experience Designer will assist broader sales enablement, product and marketing teams to optimise induction content, career development pathways and the execution of go-to-market strategy, via the use of technology and online instruction design. Show less

Who is Blue Periscope Solutions Pty. Ltd.?Put simply, sales optimisation & strategy for businesses of all industries and locations.We work with you and key stakeholders within your business to develop best practice, customer focused sales approaches and design the materials to support thisSales strategy to guide success.Training and coaching to implement change

As the Channel Strategy Manager, this role manages a team of national specialists in all Sales to business/advertiser communications. The role requires the building and structure of the team and the implementation of their roles in the areas of: Sales Channel Strategy Specialists (4 sales channels, national and offshore), Sales Conversation Implementation Specialist, Sales Tools and Innovations Specialist, Conversation Measurement, research and insights. This senior role will manage… Show more As the Channel Strategy Manager, this role manages a team of national specialists in all Sales to business/advertiser communications. The role requires the building and structure of the team and the implementation of their roles in the areas of: Sales Channel Strategy Specialists (4 sales channels, national and offshore), Sales Conversation Implementation Specialist, Sales Tools and Innovations Specialist, Conversation Measurement, research and insights. This senior role will manage this integrated team of specialists to own the following work streams. 1. Customer Conversation2. Complex Customer Growth Strategy 3. Associated Projects This includes but is not limited to:• Liaising with data analysts and usage reporting to develop and maintain sales conversation • The creation and development of the customer conversation • Briefing associated business units to develop sales collateral with a shared vision on behavioural change and ongoing research to measure the effectiveness of such tools and their overall use• Instigating research and understanding of how the customer conversation is being utilised in market • Development and implementation of training where required• Designing a measured response to the conversation and assist in coaching the customer conversation with appropriate stakeholders and business units (linking the business with practical sales experience to help formulate the conversation moving forward)• The ability to lead the team to identify issues/gaps/successes in relation to the customer conversation and feed this back to the businessComplex customer approach• Develop the strategy and approach for pre assigned complex, risk and opportunity customers • Assist in the coaching of customer related issue resolution with the consultant Show less

Developing communication Strategies and Recommendation to Premium customers As a Premium Strategy Planner I am dedicated to providing quality service to premium high spend customers. My role is focused on developing customer specific advertising solutions and ensuring high quality delivery of these solutions.to interpret and synthesise information from specialists in marketing intelligence, media and ROI & targeting. This information is used to tailor solutions to customer needs, set… Show more Developing communication Strategies and Recommendation to Premium customers As a Premium Strategy Planner I am dedicated to providing quality service to premium high spend customers. My role is focused on developing customer specific advertising solutions and ensuring high quality delivery of these solutions.to interpret and synthesise information from specialists in marketing intelligence, media and ROI & targeting. This information is used to tailor solutions to customer needs, set appropriate performance targets and drive the sale of cross network solutions. Show less

Non Met Canvas - 101% NISD, 109% OnlineMet - Currently $72k online sold, Gold Plus target achieved

Research: sales teams, advertisers (current and lapsed), product, Roy Morgan, TNS, consumer monitor, quantitative and qualitative focus groupsStrategy and implementation of advertiser Value and Close campaignsAcquisition and retention strategiesInfo Rich project involvement, metered ads involvementDriving the testimonial programCentral communications to AdvertisersBudget allocation DM, TV, Radio, Online, Print, Outdoor PR Events, Winner 2010 Number 1, EFFIE… Show more Research: sales teams, advertisers (current and lapsed), product, Roy Morgan, TNS, consumer monitor, quantitative and qualitative focus groupsStrategy and implementation of advertiser Value and Close campaignsAcquisition and retention strategiesInfo Rich project involvement, metered ads involvementDriving the testimonial programCentral communications to AdvertisersBudget allocation DM, TV, Radio, Online, Print, Outdoor PR Events, Winner 2010 Number 1, EFFIE industry award for ROI Show less

Role descriptionProject Management of Direct Selling Campaign and Women's Health Campaign Forming strategy to position the brand with new customers with the objective of customer acquisition and retentionLiaising with Advertising Agency on campaignWorking with media for schedulesSourcing materials, suppliers and information Working with legal and compliance for approvalsImplementation of large scale national event

CLIENTS PRODUCT Australian Unity Business Units:HealthInvestments RetirementBrand Victorian Ambulance All communications Role descriptionFull integrated campaigns: This included extensive DM and online activityBrand strategy, repositioning and re-branding (Australian Unity - all business units)Managing workflow from client brief to execution and media placementAcquisition and retention strategies/campaigns Manage 3 x Account… Show more CLIENTS PRODUCT Australian Unity Business Units:HealthInvestments RetirementBrand Victorian Ambulance All communications Role descriptionFull integrated campaigns: This included extensive DM and online activityBrand strategy, repositioning and re-branding (Australian Unity - all business units)Managing workflow from client brief to execution and media placementAcquisition and retention strategies/campaigns Manage 3 x Account ExecutivesLiaising and upholding client/agency relationshipTaking client brief, writing creative brief for creative team and managing the creative processBriefing Print Production on print, DM, POS, corporate collateral, outdoor specs and liaising with suppliersBriefing TV Production on TV specs, briefing talent, selecting directors, organizing and attending shootsBriefing photographers and attending shoots to ensure key message are upheldBriefing online designers for websites, online tiles and bannersBriefing and negotiating with media suppliers on campaign, single and sponsorship placementsBriefing electronic artists on design artwork and formats required Cost estimating and meeting budgets effectively (also purchase orders, invoicing and job cost reports for each job)Creating timings for each job and campaignDevelopment of communication strategies and implementationBriefing and completing quantitative and qualitative research with post analysisPromotional competition T&C's order and implementationWinner ADMA ROI category DM campaign Show less

Manage client/agency relationshipManage 1 x Account ExecutiveBriefing Print production, creative, media, photographers, TV Production, Online departments, PRNew Business Pitches with successful resultsProduct development and launchBrand strategy - repositioning and re-branding (above the line and below the line)Launch eventsBriefing research (3rd party) and post analysisContributed to the development of product packaging Briefing of all departments to see a… Show more Manage client/agency relationshipManage 1 x Account ExecutiveBriefing Print production, creative, media, photographers, TV Production, Online departments, PRNew Business Pitches with successful resultsProduct development and launchBrand strategy - repositioning and re-branding (above the line and below the line)Launch eventsBriefing research (3rd party) and post analysisContributed to the development of product packaging Briefing of all departments to see a campaign through from client brief to implementation and post analysis Catalogue, POS, TV, radio, online, PR, press, media sponsorshipPromotional competition T&C's order and implementationCLIENTS PRODUCT Show less

DM, TV, Trade Magazines, Promotional products, Radio, Awareness Campaigns, Sales MaterialsOn road sales experienceExtensive knowledge of the Medical Code.Assessment of clinical studies for key message extractionDirect Mail, sales materials, press, merchandisingWorking and travelling with Sales reps Liaising with GP and Specialist target marketsAttending research Briefing suppliers on promotional merchandise design, production and shipping to meet… Show more DM, TV, Trade Magazines, Promotional products, Radio, Awareness Campaigns, Sales MaterialsOn road sales experienceExtensive knowledge of the Medical Code.Assessment of clinical studies for key message extractionDirect Mail, sales materials, press, merchandisingWorking and travelling with Sales reps Liaising with GP and Specialist target marketsAttending research Briefing suppliers on promotional merchandise design, production and shipping to meet deadlinesBriefing event management companies Experience in working with specialist target markets and providing materials for sales repsBriefing Mail house direct for multiple DM campaignsHas a high level of product knowledge and understanding of selected associated therapy areas (healthcare experience)Promotional competition T&C's order and implementationCLIENT PRODUCT THERAPY AREA GlaxoSmithKline Seretide Specialist and GP communications as well as an Information to Consumer campaign For the treatment of chronic asthma Schering-Plough Elocon Specialist and GP Communications For the treatment of Atopic dermatitis Gilead Sciences Hepsera For the treatment of chronic Hepatitis B Department of Justice - Water Safety Unit Play It Safe By The Water Victorian Government Show less