Kylie Sullivan Email & Phone Number

At the Great Southern Development Commission we CHAMPION, CONNECT and CULTIVATE endeavors that build an integrated regional economy within the Great Southern region of Western Australia.

Frasers Hospitality Australia offers award winning hotels and apartments, where the competitive edge lies in the innate sense of empathy, and strong intuition for what guests need. Coupled, with the comfort and luxury of urban inspired properties that feel like home, Frasers Hospitality delivers memorable experiences which guests keep coming back for.

Perth, Australia

Perth, Australia

A member of the management opening team of the discreetly luxurious The Melbourne Hotel, I was responsible for the all sales, marketing and distribution plans, key to launching the hotel and it's five sub-brands into a competitive Perth market, as a bespoke 5-star property. In my role I have been responsible for: • Sales and marketing plan development and implementation • Parent brand development of The Melbourne Hotel and five sub-brands• Creation of the Style and Cultural Guides • Digital strategy including SEM, SEO and DRM • Media and PR Management• Website launch and content creation• Social media, influencer and digital strategy • Successful PR campaigns, including prime news coverage of the hotel reopening across three TV stations and print articles across National and International channels• Hosting media and trade partners• Guest Management System, content creation and implementation• All communications for the hotel including digital and print• Negotiation of media campaigns including radio• Revenue management and rate distribution• Developing the sales marketing budget • Account management including corporate, consortia, crew, leisure, inbound, wholesale, mice government, online and industry relationships• Event Management• Building relationships with internal and external stakeholders• Liaise with RTO and STO • Facilitating familiarisations and site inspections• Financial planning and reporting to Directors

South Perth

Whilst at Pagoda Resort & Spa I was responsible the re-branding and re-positioning of the property in both the national and international market under the ownership of Narada Hotel Group. My highlights include promoting the resort at international consumer and trade missions, developing themed high tea’s, managing airline contracts and assisting with the properties refurbishment program. During my time at Pagoda Resort & Spa I was responsible for:• Managing a sales team of four• Revenue management and rate distribution• Developing the marketing budget and marketing plan• Account management including corporate, consortia, crew, leisure, inbound, wholesale, government, online and industry relationships• Building relationships with internal and external stakeholders• Liaise with RTO and STO • Facilitating familiarisations and site inspections• Print and digital marketing• Website launch and ongoing content management• Monthly newsletter content creation • Social media strategy and implementation• Digital marketing plan including SEO, SEM and DRM• TV and radio campaigns• PR and Media campaign management• Brand management and design• Financial planning and reporting to board of Directors

Fremantle, Western Australia

As the Sales & Marketing Manager of Pier 21 Apartment Hotel my role was varied across sales, marketing and operations. With the opportunity to act as General Manager during the absence of the GM I developed a love for hotel management. As second in charge of the hotel I had the ability to increase revenue per available room in 2010/11 financial year by $54.86 and 2011/12 by $43.05 which was a highlight for me. I was also responsible for:• In conjunction with the General Manager developing departmental and hotel budgets and forecasts• Daily property revenue management• Managing corporate, leisure, inbound, wholesale, government and industry relationships and contacts• Responsible for the re-branding of the hotels logo’s and collateral.• Managing and updating the hotels website• Marketing campaigns and concepts including; print media, press releases, billboard campaigns, social media, collateral, SEO and Third Party Intermediary sites • Working with Tourism WA and Experience Perth to promote the hotel through various campaigns• Developing and implementing the hotels corporate rewards program. • Membership and involvement with The City of Fremantle and the Fremantle Chamber of Commerce• Manage and facilitate group bookings, conferences and events• Representation of the business at corporate, industry and networking events• Actively seeking sales opportunities for all facets of the business• Develop and guide team members and staff in all areas of the business• Acting General Manager during periods of leave and absence of the General Manager• In conjunction with the General Manger, managing the hotel through a refurbishment program from planning to implementation stages• Preparing end of month reports for owners

Perth, Australia

Whilst employed with Mirvac Hotel & Resorts I was responsible for managing a large number of volume negotiated corporate accounts and relationships within Western Australia for 44 hotels located nationally within the hotel portfolio.

United Kingdom

On board Sales Manager, Assistant Cruise Director, Assistant Shore Excursions and Program Coordinator on board the mv Discovery. Highlights include landing expedition cruises into Antarctica, Libya and Galapagos Islands. Promoting and running ships social events including repeat cruise presentations, Captains Welcome and Farewell parties and on board activities.

Perth, Australia

I assisted travel agents in creating luxury holiday packages, cruise bookings and complex multi-product itineraries. Within this role I was required to have a detailed knowledge of world wide destinations and experiences. I regularly liaised with land agents to increase my knowledge and learn insightful and new product information. I was also responsible for hosting in-market familiarisation tours with Western Australian booking agents.