Kyndra Jones Email & Phone Number

Communications subject matter expert who leading the development of strategic communications to communicate policy changes included in the FAFSA Simplification Act of 2019, and the FUTURE Act to internal and external audiences. Oversees the development and administration of the Programmatic Onboarding Hub including content management and page design; and acts as knowledge management liaison responsible for managing content organization and providing guidance on information and knowledge distribution. Develops and manages communications project management dashboards to ensure project success and identify/mitigate risks. Manages the cross-functional direction of various communication\s, designs, and digital teams to ensure successful communication of campaigns according to requirements and legislation.

Washington D.C. Metro Area

Partners with executive leadership and community stakeholders to plan and facilitate event activation beneficial to the health of children with special needs, their families and communities.Leads the interdepartmental coordination of event and expo participation and represents the organization in public-facing promotional engagements; Identified and executed sponsorship strategy that forged partnership between HSC and Let’s Play America during the 2019 NBC4+Telemundo Health and Fitness Expo—Amplified Expo reach through the production of targeted video ads distributed through the NBC+ Network. Manages design, print, photography/videography, and promotional product vendors; Upholds the consistency of HSC’s brand look feel through the development and production of creative, high-quality content. Identifies opportunities to support the strategic promotion of the Health Care System’s entities and service offerings; Utilizes traditional and non-traditional communications tactics to plan and execute campaigns while measuring and optimizing Key Performance Indicators (KPI). Analyzes and identifies technological opportunities to increase efficiency between teams and departments. Led company-wide intranet communications portal development from strategy to implementation and through reporting.

Washington D.C. Metro Area

• Acted as internal creative communications liaison on several campaigns for clients including: StartYourRecovery.org, Columbia Lighthouse Project Suicide Severity Rating Scale, Military Family Advisory Network, U.S. Department of Veterans Affairs, Rental Property Management Association, and St. Jude Children’s Hospital• Consulted with clients to gauge goals, inform strategy, and produce marketing materials such as graphics, gifs, counter cards, press releases, outreach emails, and editorials. • Designed, refined, and informed social media content for multiple platforms including Facebook, Twitter, and Instagram.• Managed, tracked, and reported 13 outreach campaigns on Pitchbox; maintained a win rate of 15 percent or higher for the StartYourRecovery.org campaign and an increased domain authority for the Columbia Lighthouse Project by three points in two months. • Conducted outreach, ensured proper volume, tracked milestones, assigned tasks, maintained communication as the subject matter expert on various projects.• Tracked analytics and monitored domain authority through various SEO monitoring tools such as Google Analytics, Moz, and Majestic.• Recruited and conducted outreach to participants for public service announcements and YouTube Live Events for Veterans Affairs “Make the Connection” and homelessness awareness campaigns.• Crafted copy and worked closely with editorial and design teams across all projects to produce creative briefs, manage timelines, and submit and/or track requests.• Transcribed and edited digital videos for optional social media performance.• Developed a database of over 300 non-profit organizations and their executive contacts in the New York City area.• Created a customized internal BizDev search engine using Google custom search.

Clinton Md

• Directed and coordinated facility programs such as scheduled classes, camps, parent’s night out, after-care, and parties for over 300 active members.• Identified programmatic opportunities and implemented management plans to report to stakeholders.• Developed, updated, and distributed marketing materials such as brochures, flyers, announcements, slideshows and videos on a continual basis.• Fostered a collaborative work environment with staff and maintained relationships with clients to ensure success of programs.

Washington D.C. Metro Area

• Launched and managed client’s photo-based Facebook account, which organically accumulated over 16K fans and increased traffic by, on average, 373% each month.• Managed the @natgeophotos Twitter account and increased traffic by 133% and grew the fan base by 24% (+500K) in 6 months.• Used Spredfast as main publishing and monitoring tool for social content and used Google Analytics for creating unique tracking codes and reporting on KPIs.

New York, Ny

• Provided communications support in a research capacity to various social media campaigns.• Served as creative for event ideas and implemented these event ideas by finding brands and people to align with the mission and cause.• Created featured media lists of bloggers, vloggers, social influencers, and celebrities.

Brooklyn, Ny

April - September 2014 and 2015 • Provided communications support in a research capacity to various social media campaigns.• Served as creative for event ideas and implemented these event ideas by finding brands and people to align with the mission and cause.• Created featured media lists of bloggers, vloggers, social influencers, and celebrities.

New York, Ny

• Brainstormed campaign ideas for huge social impact clients (adoption, anti bullying,. etc) • Conducted market research to identify celebrities & brands to align with campaigns • Pitched stories using media advisories & press releases via cision/vocus PR suite • Crafted, published & distributed press releases via PR Web • Wrote socially impactful blog posts for the adlibbing blog • Wrote and distributed newsletters to staff using internal communications tactics

Greater New York City Area

• Researched potential influencers, outlets and placement opportunities for media campaigns.• Collected media clips and evaluated impressions for multiple industries.• Assisted in the planning, development and management of social media accounts for tech and fashion brands including: Portovelo and Unpakt.• Contributed to brainstorming sessions for media campaigns in tech, fashion and health markets including GE, Jaguar, ABSOLUT and US ARMY.• Maintained social media accounts according to brand post calendars.• Organized media lists, attained relevant contact information and aggregated contacts from the team on an ongoing basis.• Drafted media alerts for media outlets and industry influencers.• Designed and developed creative yet uniformed “Clip Reports” for all accounts.• Organized content using Dropbox and Microsoft Excel.

Omen Pr

• Managed showroom inventory.• Assisted in event production by coordinating time, location and props.• Maintained order backstage for various designer fashion shows during Mercedes Benz fashion week including: NOMIA, Daniella Kallmeyer, and Heidi Gardner.• Supervised hair and makeup in order to maintain precise timing during fashion shows.• Tracked and collected post-event media clips for media clip reports.