Kyrie Woodring Email & Phone Number

Seattle, Washington, United States

- Production of international, club store, and retail seafood packaging, POS materials, co-branded promotions, and web assets for multiple product verticals and brands while highlighting Trident’s mission of sustainable fishing practices - Pre-flight, release, and proof artwork with print vendors

• Mentorship of junior designers, management of team workload in high-stakes accelerated timelines, critiquing and approving work• Key player in developing In-N-Out’s modern brand guidelines, ensuring to honor its history while innovating its visual storytelling• Routinely present creative strategies to executive leadership• Cover design of In-N-Out’s first book, a USA Today’s Best Seller• Illustrated In-N-Out’s 75th Anniversary Commemorative Artwork and conceptualized the look of the anniversary campaign• Partnered with NHRA to design the rebrand of the Pomona Dragstrip with In-N-Out’s new sponsorship of the racetrack• Art direction of merchandise and lifestyle photoshoots, motion graphics contractors, branded agency work, web design contractors, and pre-press related adjustments with print vendors• Design and illustration for a wide breadth of digital and print marketing materials, merchandise, product campaigns, website assets and landing pages, events, social media, emails and in-store campaigns supporting 5 brands within the In-N-Out portfolio

• Brand development and packaging design for B2B and DTC private label beef jerky clients as well as 3 in-house brands• Version management of packaging for 50+ accounts and oversightof associated USDA & FDA regulatory compliance• Creation of signage, digital and printed marketing materials, displays, presentations, and web graphics for internal and client use• Consult for private creative teams and distributors such as Hormel, Kroger, Arizona Iced Tea, and Cracker Barrel • Art direction for a new product that won the 2019 GD USA American Packaging Design Award in collaboration with Hughs Brand Mix• Build trusted relationships with vendors, execute all packaging orders and pre-press related adjustments

• Design and illustrate print and digital marketing materials, branding, packaging, children’s illustrations, event collateral and signage• Clients of note: In-N-Out Burger, Wella Beauty, The Made Agency, Brandylane Publishing, Gnarly Jerky

• Conducted a brand audit that leveraged analytical market research triggering an internal rebranding initiative• Instituted a visual brand guideline and enforced its standardization • Creation of internal & external marketing collateral, digital display visuals, logo design for sub-brands, and social media content

• Creation of POP and branded assets for an individual franchise• Management of social media accounts and web presence