Karen Zabarsky Blashek Email & Phone Number

Austin, Texas, United States

Oversee print, digital, and social media for the publication.

New York, New York, United States

Ground Up is a multidisciplinary creative studio for the built environment. We partner with leaders in real estate development, architecture, and proptech to tell compelling stories, bring value to communities, and achieve cultural and economic goals through design.Our approach is grounded in history, art, and research, and always conceived through a local and contextual lens.

Design. I directed a team of professionals in all aspects of the design process of complex development projects in New York, New Jersey, Miami, and beyond. This included all phases from concept to layout, programming, architecture, interior design, art, furniture, and staging. Branding. In conjunction with physical design, I oversaw branding of every individual property, as well as all corporate marketing efforts and collateral. I led public relations and curated the messaging of… Show more Design. I directed a team of professionals in all aspects of the design process of complex development projects in New York, New Jersey, Miami, and beyond. This included all phases from concept to layout, programming, architecture, interior design, art, furniture, and staging. Branding. In conjunction with physical design, I oversaw branding of every individual property, as well as all corporate marketing efforts and collateral. I led public relations and curated the messaging of corporate and property-level exposure, and across every internal department to ensure on-brand strategy and positioning.PR and Partnerships. Through local partnerships, artistic collaborations, creative amenity programs, and innovative technology, I created opportunities to elevate properties and integrate them more deeply into the culture and neighborhoods around them.—Projects included: 65 Bay Street in Jersey City, done in partnership with Restoration Hardware; Wave Resort, a boutique hotel on the Jersey Shore; Onada Surf Club, a 102-room hotel on the Jersey Shore; 1900 and 2000 Biscayne, twin luxury towers in Edgewater in Miami; W27 and W28, two luxury mixed-office residential and office developments in Wynwood in Miami; Broadway Place, a 500-unit residential community and public space in Long Branch, NJ. Other work included converting the clubhouses and leasing offices of all existing residential communities in the Kushner portfolio into twenty-first century lifestyle centers. Show less

New York, New York

Brooklyn, New York

Winner of the 2017 AIA NY Urban Design Award, THE TANKS (Formerly known as Maker Park) is a vision for an adaptive reuse park along the Williamsburg waterfront that captures the creative ethos of the neighborhood around it—and reflects its rich history by breathing new life into the site’s industrial fabric. As Director of Design, I oversee branding, messaging, and art/architecture partnerships for the project. The idea springs from an awareness that both our waterfront heritage and the… Show more Winner of the 2017 AIA NY Urban Design Award, THE TANKS (Formerly known as Maker Park) is a vision for an adaptive reuse park along the Williamsburg waterfront that captures the creative ethos of the neighborhood around it—and reflects its rich history by breathing new life into the site’s industrial fabric. As Director of Design, I oversee branding, messaging, and art/architecture partnerships for the project. The idea springs from an awareness that both our waterfront heritage and the local creative community is being wiped away at alarming speed. THE TANKS is poised to achieve the acute community need for green open space while also serving as a dynamic, interactive, and educational public park that speaks to Brooklyn’s past, present, and future.THE TANKS team is led by Studio V Architecture, with landscape design by Ken Smith Workshop, brand identity by Pentagram, lighting by Tillotson. Show less

New York, Ny

At SHoP, I worked closely with the firm's principals, senior staff, and marketing team to pursue new business, envision and produce new marketing materials, and maintain visual and cultural firm identity both externally and internally. As Marketing Coordinator, I sought and produced proposals for new work, developed new materials to supported business development, and managed project and firm information databases in alignment with the firm’s brand standards. My role also entailed… Show more At SHoP, I worked closely with the firm's principals, senior staff, and marketing team to pursue new business, envision and produce new marketing materials, and maintain visual and cultural firm identity both externally and internally. As Marketing Coordinator, I sought and produced proposals for new work, developed new materials to supported business development, and managed project and firm information databases in alignment with the firm’s brand standards. My role also entailed strategizing the firm's web development goals and social media presence. Show less

New York, New York

Florence, Italy

New York, New York