• Develop, execute and monitor annual brand plans to meet sales and profit goals (3 year P&L)• Work closely with cross functional teams in the development and execution of strategic plans (Marketing plan, Events, Pipeline management, Field trips, Reporting, Customer care management...)• Establish strategic partnerships to increase brand awareness (Birchbox, Ipsy...)

• Analyze internal data/portfolio to establish strategic goals to support sales• Make actionable recommendations based on the interpretation of customers/competitors data and trends• Design and update marketing, education and selling materials for sales meetings and field personnel • Develop plans related to long term business growth• Establish a 3 years P&L and sales forecast along with the Director of Sales and Education• Monitor the P&L to maximize the company's profitability• Create promotions to acquire, retain and strengthen customer relationships with the Brand• Coordinate and participate in special events• Present creative projects, special product launches, marketing strategies to the leadership team and to the field personal• Implement Salesforce and ensure the efficiency of the data entered by the Business Development Managers• Manage social media calendar• Assure the most appropriate inventory levels through careful planning and analysis of demand, usage, forecasts• Supervise the Client Relations Coordinator and Trade Marketing Associate

• Provide analysis (units, sales) for skus/lines and recommend corresponding strategies to maximize revenue and turn goals• Assure the most appropriate inventory levels through careful planning and analysis of demand, usage, forecasts • Present analytics and reports to various levels of management• Be an integral partner and maintain relationships with Salons Operators, Educators, Sales Representatives, and Distribution Centers• Develop profitable entrance and exit strategies with merchandising for new, seasonal and replacement programs• Supervising Customer Service Department

• Estimated the viability of setting-up my company (Business plan) • Elaborated a market research (Harley Davidsons’ market)

Missions:• Prepared analysis of accounts• Monitored accounts to ensure payments were up to date• Updated the customer database

Missions:• Provided sales and marketing supports for international collaborations• Created and designed a website model to increase international traffic and brand recognition

Missions:• Built sales by prospecting new clients and nurtured existing customer relationships• Executed direct marketing campaigns such as cold calling or email marketing• Worked with customers to identify and solve any challenges