Labi Bemanian Email & Phone Number

Irvine, Ca, Us

New York, Ny, Us

Client: T-Mobile, Metro by T-Mobile, T-Mobile Home internet

Embedded full-time as part of in-house media & marketing teams.CLIENTS: + Amazon Prime Video+ YouTube (Google)+ Comcast (XUMO)+ Blizzard Entertainment (Microsoft)+ Too Faced Cosmetics (Estee Lauder brand)+ Automobile of Southern California (AAA)+ Leyline.gg+ Uber Media+ Arbonne International+ Pacific Play Systems+ Digestive Disease Consultants of Orange County• Draft media & creative briefs, conduct research, develop go-to-market strategies, and lead digital, integrated, and social media planning that meet business objectives for regional, national, and global campaigns• Manage media & creative agencies to ensure strategic thinking & innovative marketing plans• Work with a nonprofit startup organization in developing their brand positioning, mission/vision statements, goals, brand identity, tone, messaging, and go-to-market strategy for crowdfunding• Oversee copy & creative asset development, collaborate with internal & external creative teams, copy writers, web design, & video production to ensure messaging & tone align with brand identity and guidelines• Build content strategy for social media, brand ambassador, and influencer marketing plans• Collaborate with all stakeholders & vendors in setting up brand health research, craft questionnaires, provide actionable learnings, and guide our brand strategy based on insights• Craft & refine operational processes & workflows that foster effective communication across teams, to ensure consistency, and share best practices globally• Partner with brand, PR, legal, finance, procurement, and other stakeholders to ensure brand guidelines, safety, fraud protection, and confirm design and content meet legal requirements• Oversee OKRs, identify and measure media KPIs; Provide optimization recommendations and insights to leadership team• Develop test scenarios, implement creative A/B tests to determine campaign effectiveness, apply learnings to inform social media, and integrated media plans

San Bruno, Ca, Us

YouTube Kids, YouTube TV, YouTube Music, YouTube Premium, Brand• Developed media briefs, digital marketing strategies, budgets, timelines, status reports, creative review and feedback, and analytics across various products• Collaborated with internal stakeholders, agency partners, and global product teams in generating mass awareness and viewership, promoting the apps, and driving subscriptions• Managed media agency, budgets and campaign reports to ensure efficiency of media plans• Launched a new global Apple SEM campaign in EMEA and US to promote YouTube Kids App and increase market share

New York, Ny, Us

Global media, marketing, and digital ad agency-part of the IPG group of agencies, 2009 Media Agency of the Year (ADAGE and MediaWeek)CLIENTS: Kia Motors America, Hyundai, Genesis, Carl's Jr, Hardees, CBS, Showtime, Best Western Hotels, Hitachi, Cox Cable, Lucas Arts, Art Institute, South University• Built a best-in-class digital media team; Led strategy, media planning, buying, and analytics- Ranked one of the fastest growing digital media teams by growing client base by more than 250%• Held 90% retention rates; Built, managed, mentored, and inspired teams• Won agency wide award for excellence, 2005• Created strong client relationships and received the highest client scorecard from Kia Automotive among all other agency teams for 3 years in a row• Directed all media strategy, planning, negotiation, and activation for multiple clients including Agency’s largest clients (Hyundai and Kia) to create brand awareness and drive sales- Kia received 24 months of consecutive record-breaking sales• Oversaw all TV-Video integrated upfront for Kia for 5 years. Recognized by iMedia for Kia among 25 brands who are pioneering online video• Created innovative partnerships; Launched 10+ cars, won 10+ media awards• Owned day to day interactions with all stakeholders, presented media strategies and plans to top decision makers including CMOs• Led integrated multi-channel campaigns for 2012 Kia Motors including Kia Optima Super Bowl campaign; 153% lift in consideration on Edmunds.com the day after Super Bowl• Developed and managed multi-million annual budgets; Grew business YoY by 37%• Served as subject matter expert, evaluated new technologies, media opportunities, and trends• Defined key measures of success, optimized KPIs to drive business results; implemented A/B testing, Advanced audience buying; Delivered 8% decrease in cost per KPI and Increased total KPI volume by 49%• Nurtured publisher relationships and supervised negotiations resulting in over 38% savings

Richmond, Vic, Au

Full service startup Digital Advertising Agency CLIENTS: B2B Category: BMC Software, Remedy, Magic • Startup agency which required me to be responsible for managing projects from A-Z, collaborating with multiple teams, clients, and coordinating efforts across agency partners to create successful campaigns• Planned, negotiated, and implemented digital media campaigns• Responsible for overall client and account management functions including but not limited to budget management, project workflow, talent acquisition and retention

Los Angeles, Ca, Us

Full service Advertising Agency CLIENTS: B2C category: Southern California Toyota Dealer Associates (Tier 2), McDonald's (Regional), Knott's Berry Farm.• Planned Linear TV, print, radio, and outdoor campaigns• Promoted 3 times in less than 3 years

Bs, Business Admin, Marketing

Education record

Education record