Lacey Hinkle Email & Phone Number

Portland, Oregon Area

- Develop and manage the execution of brand strategies and marketing plans- Increase revenue from new and existing clients - Build and manage genuine, fruitful, long-term client relationships - Connect clients and agency teams - Lead and guide the Brand/Client Management team

Portland, Oregon Area

- Client and agency strategic lead- Develop comprehensive integrated marketing plans utilizing digital, social, broadcast and print mediums - Identity and capture revenue growth opportunities with clients - Drive new business through the development and presentation of pitches/proposals and negotiating/finalizing scopes of work - Ultimately responsible for client satisfaction, retention, profitability, and growth

Portland, Oregon Area

- Ensure all agency team efforts are coordinated on behalf of clients’ business initiatives and that work is in alignment with business goals. - Engage with clients on a regular basis to gain deeper knowledge of evolving business landscapes and shifting marketing needs – and proactively work with agency teams to identify opportunities to best support clients’ brands and marketing efforts. - Build and foster strong collaborative partnerships with creative, technical, media and production teams – and inspire insights and ideas to contribute to the creative work.- Partner with media and production teams to develop, manage and execute advertising and lead generation programs in digital, print and broadcast media channels.

Portland, Oregon Area

- Primary liaison between clients and Riley Weiss.- Led client engagements through relationship building, planning and account management.- Drove collaboration among agency teams utilizing market research, analytical thinking and strategic direction to successfully execute brand development initiatives. - Developed brand strategy programs and guided messaging direction to effectively resonate with target audiences and inform brand launch campaigns.

- Primary relationship and liaison with marketing communications clients. - Managed clients while advocating for the agency. - Key account planning role in identifying and applying the most effective marketing disciplines and channels. - Fostered in depth collaboration and support of internal teams. - Developed and managed execution of annual marketing plans targeted at national meeting planners for Travel Portland. - Member of team awarded the 2009 MAX Award of Excellence for Integrated Marketing Campaign: B2B – Travel Portland. - Named agency ‘Ace’ to act as the liaison between agency and Worldwide Partners, the international network of partners in which YRG was a member.

- Managed internal service and support for seven major global accounts. - Established relationships with account headquarters to build and strengthen company supplier position. - Responsible for proactive coordination with accounts, company headquarters, OEMs and field sales to establish business and pricing contracts. Advocated for accounts on all levels of the organization.- Awarded “Special Progressive Prize” by Huawei, the organization’s largest account in Asia.- Awarded corporate “Spot Award” for direct contributions to sales and service.