Lacey Callahan-Green Email & Phone Number

Oklahoma City, Ok, Us

Oklahoma City, Ok

Cedar Ridge Hospital & Cedar Ridge At Bethany

• Direct a team of community liaisons with metrics for increased referrals and improved relations with stakeholders and key referral sources.• Develop and implement strategic plans for increasing utilization of hospital services, enhanced community reputation and improved patient outcomes.• Establish contact and negotiate with managed care organizations for reimbursement rates and utilization.• Facilitate internal communications mechanisms to improve employee engagement and reduce… Show more • Direct a team of community liaisons with metrics for increased referrals and improved relations with stakeholders and key referral sources.• Develop and implement strategic plans for increasing utilization of hospital services, enhanced community reputation and improved patient outcomes.• Establish contact and negotiate with managed care organizations for reimbursement rates and utilization.• Facilitate internal communications mechanisms to improve employee engagement and reduce turn over.• Serve as the central hub for all external communications, crafting strategic messaging for all hospital outreach.• Initiate and execute contracts with referring parties including tribal entities, social service organizations, government agencies, other hospitals and healthcare providers, and law enforcement.• Create all print and digital communications.• Organize and execute extensive digital media campaign to improve and maintain hospital reputation and branding across multiple online platforms.• Serve as a liaison to corporate leadership for tracking progress toward meeting strategic goals. Show less

• Develop and implement comprehensive strategic marketing plan for organization with transitioning business model.• Cultivate relationships with members of the professional & behavioral health communities to generate sustainable sources of client referrals including: masters and doctorate level counselors, social workers, licensed drug and alcohol therapists, attorneys, hospital administrators, human resource professionals, court officials, and tribal health systems • Oversaw total… Show more • Develop and implement comprehensive strategic marketing plan for organization with transitioning business model.• Cultivate relationships with members of the professional & behavioral health communities to generate sustainable sources of client referrals including: masters and doctorate level counselors, social workers, licensed drug and alcohol therapists, attorneys, hospital administrators, human resource professionals, court officials, and tribal health systems • Oversaw total rebranding of company• Develop and enhance the online presence of the New Hope brand:- Wrote and developed all content for total redesign of the New Hope website.- Coordinate Social Media Marketing Strategy- Developed an alumni outreach effort to engage past clients and encourage word of mouth referrals for new clients which entails frequent maintenance and upkeep of Facebook Group as communications mechanism. - Started a blog called “The Hope Hub” which is a recovery oriented blog containing anecdotal experience about life in recovery as well as targeted articles aimed to inform and educate about the treatment program at New Hope- Cross-promote online outreach efforts to maximize the exposure and viral value of the New Hope Brand. • Created outreach initiative aimed at engaging tribal health systems in an effort to facilitate access to treatment by under-served or under-insured tribal community members. • Developed and implemented strategy to collaborate with Employee Assistance Plans to provide contract services as part of their existing continuum of care structures. • Planned awareness-raising and fund-raising events in support of New Hope and its foundation. • Identified and engaged specific professional organizations and associations in an effort to develop business within their existing systems of care: these include the Oklahoma Board of Nursing’s Peer Assistance Program and the Allied Health Professionals of Oklahoma. Show less

• General Public Affairs Coordination: Managing and Updating Website, Marketing and promoting various projects funded through federal Department of Homeland Security, drafting and developing promotional material such as brochures, newsletters, etc., have a working knowledge of current homeland security projects in Oklahoma, make public speaking presentations, and help coordinate any other public outreach initiatives as needed including media coordination and drafting press materials (releases… Show more • General Public Affairs Coordination: Managing and Updating Website, Marketing and promoting various projects funded through federal Department of Homeland Security, drafting and developing promotional material such as brochures, newsletters, etc., have a working knowledge of current homeland security projects in Oklahoma, make public speaking presentations, and help coordinate any other public outreach initiatives as needed including media coordination and drafting press materials (releases, advisories, kits etc.). • Plan and write grant applications for federal Homeland Security Grant Programs • Coordinate Regional Homeland Security Advisory Councils: Conduct Biannual Council meetings, Plan annual conferences, marketing of OKOHS projects to Council Membership, facilitating dialogue amongst executive level persons within the public safety community who make up the Regional Councils.• Coordinate public outreach initiative, Red Dirt Ready, a statewide emergency preparedness campaign that encourages families and individuals to plan ahead for disasters. Managing this campaign involves planning and executing an annual National Preparedness Month in September, coordinating promotional events and community outreach initiatives, press conferences, and creating marketing materials such as PSAs, billboards, publications etc. It also includes enhancing RedDirtReady.com, the communications hub of the campaign. • Management of the Citizen Corps Program, which is a federal DHS grant program that fosters volunteerism and preparedness. Show less

B.A. Journalism, Public Relations

Education record

Valencia, Spain