Lead and set overall strategic direction for Resolute clients while managing the Accounts Team.

As Director of Client Strategy, I play a key role in the ongoing success of our multi-faceted client strategies and relationships, while identifying and developing growth opportunities for Resolute.

As a Senior Account Executive, Lacey is a key member of the Resolute management team and primarily responsible for leading overall brand strategy and team management for Resolute client accounts. • Develop public relations and branding strategy for clients, including media relations, community engagement, digital marketing and advertising campaigns, creative content projects and more• Maintain an understanding of client business goals, target audiences and key messages • Manage budget and scope for Resolute clients; ensure contract is current and deliverables are met• Manage an Account Team, including Account Managers and Account Coordinators• Contribute content to Resolute's blog and monthly newsletter• Contribute to the development and management of company revenue goals, as it relates to client acquisition and client account growth• Develop best practices for client management and team effectiveness • Represent Resolute at community engagement / networking events, speaking opportunities, industry organizations, etc.

• Direct, develop and manage concepts, strategies and content for Resolute clients• Lead strategies on graphic design projects, earned media, event planning and community engagement projects• Develop content for web design projects, blogs, newsletters, press releases, brochures and social media platforms• Identify strategies to amplify media relations, advocacy and grassroots campaigns• Develop media relations strategy including pitching, earned media coverage, coordinating interviews and tracking coverage• Contribute content to Resolute's blog and newsletter• Lead staff training, develop internal resources and best practice processes

• Develop, implement and oversee all activities in support of the Tulsa Walk to End Alzheimer’s event, a nationwide initiative to raise awareness and revenue in support of research, programs and services• Collaborate with Director of Development, President/CEO and board members to execute fundraising and marketing strategy, while managing expense budget• Lead strategic and creative efforts to grow the event revenue each year; raised $600,000+ in 2015• Manage cultivation and stewardship of current event sponsors, donors and walkers• Cultivate prospective sponsors and corporate Walk teams• Recruit, motivate and assist day-of-event volunteers, Walk team captains and participants• Develop partnerships with local community organizations and industry-related businesses• Participate in promotional media appearances including TV, commercials and speaking engagements• Ensure smooth integration of National Association and Chapter standards and guidelines• Coordinate all marketing and e-communications to participants before, during and after Walk• Manage event website, including tracking donations and participant registration• Provide regular data reports and summaries to National on sponsorship and team fundraising goals• Assist with OKC Walk and other fundraising events, providing support to Director of Development and Committee Members

• Manage the marketing team in overall development and execution of go-to-market strategies and execution of over 30 annual initiatives including tradeshows, conferences, seminars, lead generation campaigns, and all printed/digital content for the OK/AR/KS/MO/TX regions• Collaborate with Regional Vice Presidents to develop consistent branding and external and internal communications approach• Direct report to President of Peak UpTime; manage internal communication among all departments and regions• Coordinate and manage participation in community volunteer efforts and sponsorship events• Manage annual Marketing Development Fund budget, including track POP (Proof of Performance) and ROI (Return on Investment) through ConnectWise database• Oversee the internship program, including interviewing candidates and enhancing the program through the training and development of current interns• Manage Inside Sales team in generating recurring revenue through warranty and managed services contracts, which contributes to 10% of the company's revenue; direct customer-related requests, RFP and/or competitive bid requests, and service tickets to appropriate resources

• Managing product warranty contracts for over 100 clients in the Government, Education and Healthcare verticals• Creating and maintaining strategic vendor relationships to serve the client’s needs• Providing warranty renewal quotes to clients that in turn contribute to 10% of the company’s revenue• Project Manager for RFP/Competitive Bid activity, mostly in the Education market

• Training clients to successfully use interactive, collaborative products and software includingSMARTBoards and Safari Montage Video-on-Demand products• Planning and executing K-12 specific events including tradeshows and technology seminars• Served as ‘Campaign Coordinator’ for internal 2010 and 2011 United Way Campaign

• Assisted the Marketing Director with event coordination through topic development, E-mail blasts,follow-up phone calls and post-event survey compilation• Developed branding materials including client success stories and monthly newsletter content• Authored content for Pacer Energy Marketing website

• Wrote a travel article published in The Oklahoman highlighting Oklahoma's attractions• Compiled media/press kits for conferences, events and seminars• Distributed statewide press releases to national media outlets