Lacey Taylor Email & Phone Number

Tulsa, Oklahoma, United States

Lead and set overall strategic direction for Resolute clients while managing the Accounts Team.

Tulsa, Oklahoma, United States

As Director of Client Strategy, I play a key role in the ongoing success of our multi-faceted client strategies and relationships, while identifying and developing growth opportunities for Resolute.

Tulsa, Oklahoma, United States

• As a Senior Account Executive, Lacey is a key member of the Resolute management team and primarily responsible for leading overall brand strategy and team management for Resolute client accounts.
• Develop public relations and branding strategy for clients, including media relations, community engagement, digital marketing and advertising campaigns, creative content projects and more
• Maintain an understanding of client business goals, target audiences and key messages
• Manage budget and scope for Resolute clients; ensure contract is current and deliverables are met
• Manage an Account Team, including Account Managers and Account Coordinators
• Contribute content to Resolute's blog and monthly newsletter

Tulsa, Oklahoma Area

• Direct, develop and manage concepts, strategies and content for Resolute clients
• Lead strategies on graphic design projects, earned media, event planning and community engagement projects
• Develop content for web design projects, blogs, newsletters, press releases, brochures and social media platforms
• Identify strategies to amplify media relations, advocacy and grassroots campaigns
• Develop media relations strategy including pitching, earned media coverage, coordinating interviews and tracking coverage
• Contribute content to Resolute's blog and newsletter

Tulsa, OK

• Develop, implement and oversee all activities in support of the Tulsa Walk to End Alzheimer’s event, a nationwide initiative to raise awareness and revenue in support of research, programs and services
• Collaborate with Director of Development, President/CEO and board members to execute fundraising and marketing strategy, while managing expense budget
• Lead strategic and creative efforts to grow the event revenue each year; raised $600,000+ in 2015
• Manage cultivation and stewardship of current event sponsors, donors and walkers
• Cultivate prospective sponsors and corporate Walk teams
• Recruit, motivate and assist day-of-event volunteers, Walk team captains and participants

Tulsa, Oklahoma Area

• Manage the marketing team in overall development and execution of go-to-market strategies and execution of over 30 annual initiatives including tradeshows, conferences, seminars, lead generation campaigns, and all.
• Collaborate with Regional Vice Presidents to develop consistent branding and external and internal communications approach
• Direct report to President of Peak UpTime; manage internal communication among all departments and regions
• Coordinate and manage participation in community volunteer efforts and sponsorship events
• Manage annual Marketing Development Fund budget, including track POP (Proof of Performance) and ROI (Return on Investment) through ConnectWise database
• Oversee the internship program, including interviewing candidates and enhancing the program through the training and development of current interns

Tulsa, OK

• Managing product warranty contracts for over 100 clients in the Government, Education and Healthcare verticals
• Creating and maintaining strategic vendor relationships to serve the client’s needs
• Providing warranty renewal quotes to clients that in turn contribute to 10% of the company’s revenue
• Project Manager for RFP/Competitive Bid activity, mostly in the Education market

• Training clients to successfully use interactive, collaborative products and software includingSMARTBoards and Safari Montage Video-on-Demand products
• Planning and executing K-12 specific events including tradeshows and technology seminars
• Served as ‘Campaign Coordinator’ for internal 2010 and 2011 United Way Campaign

• Assisted the Marketing Director with event coordination through topic development, E-mail blasts,follow-up phone calls and post-event survey compilation
• Developed branding materials including client success stories and monthly newsletter content
• Authored content for Pacer Energy Marketing website

• Wrote a travel article published in The Oklahoman highlighting Oklahoma's attractions
• Compiled media/press kits for conferences, events and seminars
• Distributed statewide press releases to national media outlets

B.A In Journalism, Public Relations

Activities and Societies: Pride of Oklahoma Colorguard, Alpha Phi Sorority, Public Relations Student Society of America

Education record