Lacey Petersen Email and Phone Number

Previous Position MerchantBrand Statement: Merchandising, End to End Product Management, and Cross Functional Team ManagerUsing first hand experience with customers and strong relationships with international product teams to build highly technical UPF50+ own brand apparel. Recruits, develops, and leads a cross functional team of 4 to drive strategy, development, inventory, and merchandise that is profitable and supports a strong company mission. Manage needs for a diverse group of domestic and international wholesale vendors, dermatologists, key spokespersons and high demand customers to grow outreach, customer acquisitions, and regionally relevant assortments.

Previous Positions: Lead Business Analyst, Senior Business AnalystBrand Statement: Omni Channel Merchandising and BuyingUtilized key insights of customers and store segmentations to build compelling assortments, presentations, and marketing strategies to drive sales across multiple Omni channels. Negotiated with vendor partners to drive marketing, promotion, and markdown support. Worked collaboratively with international partners and vendor partner groups to build private label assortments, branding, andmarketing.

Conducted in depth market research, competitor analysis, and interpreted/anticipated data trends to provide actionable insights to a Target Grocery Buyer. Presented recommendations and delivered reporting for product, price, place, and promotion opportunities. Worked collaboratively with Target Grocery Buyer to help grow profitable own brand grocery labels and diverse national brand assortments. Supported the development of category strategies, space allocation/optimization and assortment planning.