At Infowave specialize in assisting small and medium-sized businesses in leveraging marketing and advertising technology to accomplish their business objectives.We're very agency friendly and offer complemtary services to help you and your clients succeed and future proof your digital marketing efforts. These include web analytics / GA4 migrations, multi-touch attribution strategy and implementation, Cloud data engineering, Server side tracking such as Facebook CAPI, and more!

Lead and implement full lifecycle MarTech data integration, attribution and dashboarding projects for mid- to large-sized businesses. I bring a wealth of experience across marketing roles, both agency and client. I dive deep into my clients' business models and take the time to understand the day to day problems that marketing executives, managers, and agency partners are struggling to solve with solid, data-driven insights. Having personally experienced the disappointing results from buying into a "magic bullet" solution, I create a strategic roadmap, which usually starts with fixing underlying issues of performance data tracking and cross-platform compatibility. In many situations this generates significant value by getting to a point of true "last-touch" attribution, which lays the foundation to apply a cutting-edge attribution or related technology.

Stradyx helps advertisers measure and grow exactly what's working across paid, earned, and owned media. We work with clients to generate measurable ROI in 3 main areas:1. Web and Media Analytics: working primarily small to medium-sized businesses, using Google Analytics to ensure that all relevant data is being pulled accurately into GA and ensure that Goals and Events are setup correctly for the business model and build custom reports and dashboards.2. MarTech Data Integration and Reporting: building data connections and a centralized data warehouse, ultimately to provide a single source of performance data truth. This enables to marketing execs, managers and agencies to quickly view the data they need to answer business questions quickly and accurately. 3. Multi-Touch Attribution: we advise medium-sized businesses on the most cost-efficient and timely approach to understand how all paid, earned, and owned marketing channels and touchpoints work together to drive bottom line business results. We take a crawl/walk/run approach and can often generate 80% of the value promised by large MTA platforms with just 20% of the cost and time.

Kaplan is one of the largest and most respected brands in the for-profit higher education space. I'm fortunate enough to be part of a team that is at the forefront of an industry-wide shift away from reliance on a lead-purchasing model, towards direct ownership and management of brand building and direct response marketing. Alternately known as performance management and marketing analytics, in my role I'm directly involved in and often leading projects across the following areas:- Google Analytics Premium/360 Customization and Recognition as an accurate and reliable source of performance data- Full lifecycle implementation of multi-touch attribution software- Multi-faceted reporting dashboard automation, facing such diverse end users as media agencies, internal marketing channel and product managers, as well as Kaplan marketing and executive leadership

In my concurrent role as Director of Digital Analytics I work to bridge the gap between statistics / big data and actionable marketing findings and recommendations that drive bottom line results. My role is part consultative business development and part operations. I identify value added opportunities with some of 360i's biggest clients where digital analytics will drive measurable business value, and then work closely with our team of statisticians and media analysts to design and execute testing and research. In the end I'm responsible for making sure that our analytics deliverables are actionable and meet or exceed client's objectives.

P&L ownership of multiple accounts in the travel and retail/financial services industries. Responsible for delivering a suite of world class digital marketing solutions to Fortune 1000 clients. Maintain close relationships with clients across multiple levels, including Directors and VPs of eCommerce, digital marketing and IT. Responsible for attracting and leading teams of digital marketing and analytics professionals, promoting aggressive career development goals and high standards of professionalism to facilitate ongoing revenue growth, both in terms of existing business as well as identifying and closing new business opportunities in a collaborative selling environment.

Trusted advisor to mid- and senior-level clients across travel, retail and financial services verticals. Responsible for all day to day operations across multiple marketing channels, leading a team of direct reports as well as managing and mentoring employees across multiple disciplines, including digital analytics and SEO. Led efforts to provide thought leadership for ways to better integrate data sharing and processes across digital marketing channels, including SEM, SEO and paid and earned social media marketing.

Lead day to day responsibilities for Fortune 500 digital marketing clients. Work directly with 360i management and client stakeholders to develop Internet Marketing strategy that supports strategic business goals. Lead multidisciplinary team and manage deliverables from a timeline and QA standpoint.

Owner, Senior Strategist & Project Manager

Full responsibility to sell and deliver internet marketing services to Dynasis' current 200+ clients plus grow the client base in the medium-sized business market. Services offered include search engine optimization and ppc advertising (together comprising search engine marketing or SEM), as well as affiliate, email and banner advertising.