Having served as a Digital Marketer and the Head of Marketing for a national medical audiology group for over a decade, where I played a crucial role in driving a cumulative company sale exceeding $85 million, I am delighted to assume the position of Head of Marketing for the most dynamic and innovative NDIS software development group in Australia, specialising in disability and aged care. Leveraging my significant expertise in creating and selling businesses across diverse domains, such as allied health, occupational health, e-commerce, and software development, CareMaster provides me with a platform to channel my ardour for marketing health businesses that bring about positive transformation in Australia.

The position I hold is the summary of over ten years working in website development, design, strategy, data analysis and change management channels of marketing. I have 7+ years working within the hearing industry and have been responsible for the setup, management and growth of many of Attune's businesses. The most influential component of my position is the marketing strategy for Attune Hearing and the companies online applications in the hearing healthcare sector. I love the "coal face", and regularly engage professionally with patients to gain insight. I have an insatiable curiosity for the digital space and understanding consumer trends. As a practising digital designer, I have an in-depth knowledge of online marketing; application of strategy testing and execution of business plans to drive a successful financial outcome for my superiors.

As Attune's National Workplace Manager, my role is to lead companies to implement processes in line with best practice principles of hearing healthcare for employees. Attune's position is to mitigate risk and reduce claiming culture by focusing on behavioural intervention and compliance with legislation. My passion for marketing has fortunately provided me the opportunity to work with many of Australia's largest brands. My passion for B2B marketing has supported these relationships and founded new and exciting opportunities for Attune Hearing - a company I'm proud to represent.

My passion is marketing; my focus is the strategy that supports innovative and strategic marketing plans that seek to achieve specific, measurable and timely marketing objectives to drive revenue in the real world.I specialise in building online strategy through exploring new niche markets that exploit minimal expenditure. Alternative interests include strategies that capitalise on competitor brand and market cannibalisation.