Lacy M. Email & Phone Number

Denver, Colorado, United States

• Own maintenance and support of Global Partner Product Innovation and Development planning and operational process, helping to ensure effective work with Brand Partners to make the best gear even better.
• Facilitate work across industries and across the world to ensure global functional processes are transparent, sustainable, and connected.
• Support projects with critical business analytics, end product development metrics, and model tracking insights that inform strategic planning to ensure teams are equipped to achieve our industry goals.
• Manage partnership with commercial planning and IT teams to inform future opportunities and improvements in the planning and development process that is needed to achieve long term successful outcomes in product level.

• Control the workflow and process of each project and maintain consistent communication between the Creative, Content, Digital Marketing, Regional/Trade Marketing, Consumer Support and Product Marketing teams.
• Work with marketing leadership in the creation and management of global marketing campaign processes.
• Manage initial kick-off meetings with stakeholders for each project to ensure everyone is aligned on goals, responsibilities, and outcomes.
• Own onboarding process and training for all new marketing employees.
• Source and manage all external print and production vendors, maintain relationships with external suppliers, and process invoices.

• Refined marketing planning processes depending on scope of project and requirements to increase efficiency and reduce number of team weekly meetings.
• Partner with creative team and channel owners to execute campaigns focusing on the product purchase journey.
• Developed process to understand business needs of cross-functional departments to ensure strategic alignment when requesting new initiatives from marketing.
• Built toolkits and how to guides for operations to roll out clear marketing objectives to field teams with more efficiency and to better reflect brand consistency.
• Led communication efforts to support 47 franchise studios in the execution of marketing campaigns.

Greater Denver Area

• Trained operations team on process with print vendor to ensure marketing materials are delivered to all 200+ studios nationwide.
• Ran RFP to select a new vendor for printing, storage, and ordering needs.

Englewood, CO

• Implemented process improvements by introducing a new tool, Smartsheet, that was adopted to allow for transparency and increased communication of project plans and schedules.
• Managed over 300 projects to completion in year one, including creative executions for several DISH events (Team Summit, CEDIA, Summer Concert), acquisition email campaigns, digital banner ad campaigns, and traditional.

Greater Denver Area

• Success in managing expectations from the agency to the client by communicating and managing timelines, budgets, and scope of work while ensuring all projects are on strategy for global business-to-business clients.
• Created the Art Buyer position and took on the additional role to ensure content was properly purchased and managed.

B.S. In Strategic Communications, Advertising, Journalism

Activities and Societies: Four-year member of Missouri Women’s Soccer Team; Three-year captain of Missouri Women’s Soccer Team; Youth.

Professional Broadcast Certification